7-Figure Sam's Secrets of Closing Long Terms Training Packages
Thursday, September 29th, 2011
Below are two videos for you…
One is a video from 7-Figure Sam … who business who’s personal training business and boot camp does $2.4 million a year… in this short video Sam shares a script he uses to sign up new clients on longer term programs ( Meaning more results for the clients, happier clients … and more money for you)
And the 2nd video is from fitness studio owner and boot camp owner Emile Jarreau, about how he ascends boot camp clients into additional programs, like small group training, for additional revenue.
But before you check out the videos out, I just wanna let you know 7-Figure Sam is giving away 6 months of business coaching when you join the KBL Mastermind…
If you’d like to discuss the mastermind and getting six months of accountability and coaching with Sam, at no extra cost, as a bonus for being a member of the mastermind, email him at sam@super-trainer.com and title the email “Mastermind and Coaching” , and Sam will set up a quick 15 minute call with you to answer any questions you may have
Alright, here’s your first video, where Sam shares with you a short script he uses sign up personal training and boot camp clients on long terms programs… and check out the crazy nods and grins our camera guy added in of me… super funky IMO… he actually just filmed me nodding and grinning for like 2 minutes and then added some in… came out STRANGE looking…
Sales Funnel For Fitness Pros – Convert Leads into Clients
Friday, September 2nd, 2011
Free Gift AND How To Set Up Your Sales Funnel
Below is a video that KBL Jedi Mastermind Member Emile Jarreau made for you showing how he converts leads into paying clients
It’s a pretty sweet video, and I’ve heard nothing but great feedback from other fitness pros who are using Emile’s strategy
But before you check it out, if you’d like a free gift showing how to build your email list with prospective clients, just go “Like” my brand new Facebook Fanpage…
(FYI, there’s some tweaks I still need to make to the fanpage, as well as a typo in the graphics, but that wont stop you from getting your free gift)
You can “Like” it by goin’ right to the Fan Page and Clicking the “Like” Button…
Click Here To “Like” My Brand New FanPage and Get Your Free Gift
Ok, now… I’ll let KBL Jedi Mastermind Emile share with a client conversion funnel … as well as few other golden nuggets… that are working really well for him…
… There’s some great stuff here you can plug right into your business… (more…)
Ninja Sales Tactics for Fitness Pros
Sunday, July 10th, 2011
Welcome To Larry’s Corner
Here’s my long time friend, Larry Clay, teaching fitness pros sales tactics he uses in his martial arts studios to make sales…
This stuff can add some serious $$$$$ into your business.. so do yourself a HUGE favor and watch BOTH of these videos… this is quality business-building material
Larry and I used to bounce drunks outta bars together in Lubbock Texas…
When the shite went down… there’s no one I would rather have on my side than 6’8″ 325lb Larry… he has black belts in eight kinds of martial arts and is a high ranking Krav Maga instructor.. and the dude has a heart of Gold… he’s the kinda guy you want on your side… period. (more…)
Business is a Game, and Getting Rich is a Team Sport
Sunday, July 3rd, 2011
This is a Fitness Business Guest Post by Jeff Sherman
Hey, hope you’re doing great. Jeff Sherman here with Boot Camp Underground.
Today I am going to tell you about how business is a game, and getting rich is a team sport… and how you can use this knowledge to be more successful in your fitness business
Business is a game, no numbers equals, no business.
So if you are not keeping score it is highly unlikely that you will find a way to win or succeed. Did you know that 50% of small businesses fail the first year and 95% fail within the first five years?
The numbers are actually worse than that for small businesses that start up with just the owner and no employees.
Most people start their business without a plan. They just have an idea, run with it and hope something good happens. They have the “build it and they will come” mentality.
That’s exactly what I did a little over 10 years ago. I struggled and worked ten times harder then I needed to just to break even. It wasn’t until I started keeping score that my business actually started making money.
When I say you need to keep score, what I am talking about is all the numbers in your business. You need to know every penny that is coming in and every penny that is going out.
How much money you are spending on each marketing campaign and how much each one is actually making you.
Like Joe Polish said “All Marketing Should Be Free, if not, Then Your Marketing Sucks!” What he means by that is if you don’t track where all of your leads are coming from, how do you know if you are wasting your money or not?
You need to know how many new leads are coming in, how many 1 week trials you are getting, how many people you are converting to new members and how many old members are canceling their memberships.
You would be surprised how many trainers and boot camp owners don’t even know how many new members they got this month and how many old members canceled.
Without knowing theses numbers it is impossible to know where the weaknesses in your business are and what systems you need to put in place to fix them.
For example, if you are getting a lot of cancellations then you know you need to work on your retention systems.
If you are not getting very many new leads or one week trials then you know you need to work on your marketing and lead generation systems.
I created a simple flow chart that you can download for free (no opt in required) that will show you exactly where the weakness in your business is so you know what you need to do to fix it.
You can download the follow up log by clicking here
You can download the flow chart by clicking here
Have you heard the quote “whatever can be measured can be improved?”
It’s like telling your clients to fill out a food journal. Without knowing exactly what they are eating it is almost impossible to help them come up with a plan to get them the results they want.
So the bottom line is “Business is a game. No numbers, No Business!”
That one simple lesson took me about 5 years to learn really well and after that my business started to really take off. If you only learn this one little thing, it will jump start your business by at least 5 years.
The other lesson I want to share with you is how getting rich is a team sport.
You see, I used to be the kind of person that likes to figure everything out on my own. I never asked for helped and I never trusted anyone to do it for me.
And I can tell you from experience, that is not a good thing. It cost me a lot of time and my business could be much further along if I would have learned this lesson a long time ago.
Now, the more I surround myself with positive and successful people, hire the right staff to get things done and outsource all the things I suck at, the more money my business makes.
A good quote that I truly believe is that, “Your success will be in direct proportion to, the thoughts that occupy your mind and the people you surround yourself with.”
I believe that the people you surround yourself with will control a lot of those thoughts that occupy your mind and that will help determine the amount of success you achieve.
The first thing you need to do is find a coach or a mentor.
I waited almost 10 years before deciding to do this. I can tell you that hiring a coach/mentor was by far the best business decision I have ever made!
My business tripled in less than a year and my workload was pretty much cut in half.
If you don’t have a coach or a mentor, and you want to take your fitness business to the next level, then that should be the very first thing you do when you are done reading this blog post.
The second thing I did was join a mastermind.
I wanted to increase my network of like minded friends that I could bounce ideas off of and get great feedback from. I don’t know about you, but where I’m from, there are not very many trainers with the same mindset or that are as motivated as I am to grow my fitness business.
It is definitely an investment for both. But I can tell you that by doing these two things and then taking action I have already received at least thirty times my investment.
Plus the relationships you build are priceless.
The next thing you need to do is replace yourself with the day to day $10/hr tasks that are eating up all your time.
You can’t get rich doing $10 an hour tasks all day long. Hire a good assistant. A good assistant can make or break your business.
Make sure you systematize everything you need your assistant to do so it is easy to train them and get things done right. If you skip this step you will have to micro manage them and it will still eat up your time and cost you more money. So get your systems in place.
Next is finding a good trainer that you can trust to take over the trainer aspect of your business. Don’t worry; you can still train when you want to and not because you have to.
You have to market for trainers the same way you market for clients. I let all my trainers know that it is an open competition and they need to continue to get better or risk being replaced.
At this point there should be three things as a business owner you should be focusing on.
- The first is generating new leads…
- Second is making sales…
- And third is educating yourself on how to generate more leads and make more sales
I have finally learned that the more I can replace myself, so I can work on the high profit generating things in my business, the more money I make.
The more you can automate and systematize your business, the easier it will be to keep replacing yourself while continuing to grow your business.
And that is how getting rich is a team sport.
Leave me a comment below letting me know what you think or if you have any questions, I am more than happy to answer them.
Just leave them below so everyone else can learn from them too.
Thanks and talk to you soon,
Jeff Sherman Baltimore Fitness Bootcamp instructor and biz owner, and creator of the Facebook Group Boot Camp Underground
P.S. And if you’re interested in taking you fitness business to a much a higher level of success than you’re currently experiencing, then consider Big Chris’s Coaching Program, it’s been closed to fitness pros for quite some time now, but a for a short while Chris is accepting new members
Click Here To Check It Out While It’s Available
How I Signed-Up 143 Out of 144 Prospective Clients on Personal Training in Five and a Half Months
Monday, August 9th, 2010
A Fitness Marketing and Personal Training Sales Post By Big Chris
Hey there, hope you’re doing great… in this post I’m tell you how you can sign up almost any perspective client that steps foot in front of you for consultation or trial workout.
But check it, right before I started writing this blog post I was on my way back from the local Borders Book Store and saw one of the craziest old lady drivers I’ve ever seen in my LIFE… she was ALL OVER THE ROAD… cutting people off, tail-gating cars left and right, running into the curb, going 50 in a 15… and the craziest part was is I think it was that little old lady from those “Where the Beef?” commercials.
She was driving like a tweaked-out drunken redneck on his way to Honkeytonk Hoedown at 5:30 on a Friday night while trying to outrun the law at the same time… one of the craziest things I’ve ever seen
Anyhow, I just had to tell SOMEONE about it… lucky you.
Ok, now, before I explain how to sign up almost everyone prospective client who steps foot in front of you for a trial workout or a consultation… lemme ask you a few questions…
Do you ever have prospective clients flake on trial workouts or consultations with you?
Have you heard the following one too many times…?……
Using Weapons Of Influence In Your Training Business – Part 1
Thursday, May 27th, 2010
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A Fitness Marketing Guest Post By Zach Hunt
Hey! Hope you’re are doing well…
A quick note, if a friend ever asks to borrow a book, make sure it’s something you don’t care to see again, I was just trying to find my copy of Robert Cialdini’s book “Influence: The Psychology of Persuasion” and I just remembered I let someone borrow it… 6 months ago.
And I had all sorts of notes written in there. Not sure if I’ll ever see it back. Argh.
Although I just realized I had a second copy of that book which is pleasing. But still……the notes!
Anyway, I want to share something with you I think you’ll love and has really helped me in my training business with not just sales, but also client retention and, well you’ll see.
It’s called Reciprocity, or in an even sneakier form “guilt”.
It’s actually the first rule discussed in Cialdini’s book and it’s mega powerful.
How can you use reciprocity and guilt to make your clients pay, stay and refer.
Mastering Personal Training Sales
Wednesday, April 14th, 2010
A Personal Training Sales Guest Post by John Heringer
The post is all bout overcoming objections which is one of the huge keys to becoming highly successful at boot camp and personal training sales.
How to Use a Phone Screening Process to Improve Client Retention and Save Time
Wednesday, March 17th, 2010
A Fitness Marketing Guest Post by Callie Durbrow
In my first post I talked about how I create a team environment for my personal training clients and how with the combination of this concept and incredible systems, I have set my retention rates at close to 100%.
One of the things I touched on was using a phone script and interview process to weed out the people who were not serious and make sure that I get committed clients that will train with me for a long, long time.
You know how cool it is when you get someone who responds to your Craigslist ad, stumbles on your website in Google, or finds you from some other form of marketing that you are putting out there, right?
It’s great when they email you or call you up and tell you how frustrated they are with their bodies or how excited they are to lose weight and really “work on themselves” for once….
So you tell them you are excited for them, and you set up a time for them to come in and meet with you, sort of like a sales meeting. These meetings are great because you can get into someone’s real desires and find out just WHY they want to get in shape and why you should take them on as a client. The day comes and you are all set to go. You have your paperwork for them; you are waiting at the front of the gym for them….
Best Way To Get Your Clients to LOVE You
Sunday, December 20th, 2009
This is a Personal Training Sales and Retention Post by Chris McCombs
I’d love to hear your comments in the comment section below
Click Here to Check Out My Group Training Product In my Group Training Exploder program my partner Zach Hunt walks you step-by-step through the ENTIRE process of building and owning a highly profitable group training business.
and…
Click Here to Check Out My Productivity and Time Management Product for Fitness Professionals – In this toolkit and monthly “members area” of KickBackLife.com I release audios and videos showing you how to not only make more money, but also how to have a lot of free time.
