Archive for the ‘Start a Personal Training Business’ Category

Strength Coach Speaks on Haulin' Ass and Embracing Imperfection

Here’s a video AND article from my good buddy and one of the most down to earth, cool and interesting people in our industry… the Great Zach Even-Esh

Enjoy…

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When I started my business EVERYONE laughed. BIG name Strength Coaches were talking shit about me on forums, others laughed and others said I couldn’t train athletes the way I do.

I was pegged to be a failure with my internet business because I didn’t even know how to make a PDF! I had to buy boot leg Adobe PDF creators from E Bay because the f**ing program cost some $300 from stores.

I put the gloves on and thickened my skin. I failed in the past and it was time to be a f**ing Gladiator!

I put my head down and got my hands dirty, day in and day out. Success didn’t come easy, and it will come with plenty of bumps and bruises for you as well.

I speak the truth, if the truth is bothering you already, you may not be able to stomach the rest of this article.

If you’re cool with hearing the truth, then pay attention, you crazy kids…. (more…)


The Great Client 'Stoke Out' Experiment

Part Number One of The Starting a Personal Fitness Training Business Series

And this one works for even most experienced trainers who do it

Hey there, it’s Big Chris, hope you’re doin great and hope you’re fitness training business is killing it.

The Great Client Stoke Out Experiment… 30 Days To Kickin Ass WITHOUT Really Spending Any Money Or Time To Do It

It’s a pretty sweet way of making your clients love you and your workouts ( Not like they don’t love you already… but this one can really help ramp up your “cool factor” in their eyes and make them love you even )

It doesn’t really take much, if any, extra time or money to make work in your business

And when you do it for just 30 Days, your business will never look the same again I promise

If you do what the video says for just 30 days your business will never be the same, and this won’t really take you any extra time or anything like that so there’s no reason not to do it unless you hate happy clients, a rockin’ business and lots of money

Otherwise just do what the video says for 30 days and watch how things change right in front of your eyes

While my 3 month old son Baby Christopher may look a little cocky and try to project some kind of brass balls Alpha Baby “not takin’ shit from no one” look… like Brando in Streetcar Named Desire… and while this kind of attitude may work if you’re only goal is to pick up women… then projecting this kind of “don’t give a shit” attitude might actually yield you the best results… at least that’s what my buddy Zach Hunt told me.

HOWEVER, if fitness training is the service you offer, and money is the end result you’re after, then here’s a little way of interacting with clients that I recommend that can get you some pretty damn impressive results.. and yet hardly any trainers are doing this… a small percent do… but not many… and it’s usually the same guys who are earning the big numbers too.

Success is a habit… someone MUCH smarter and more successful than me said that… and he was right.

Owning a successful fitness training business is about doin a lot of things right… it’s about creating a lot of the right habits.

Now… watch this video fo a quick new habit you can dial in right now… (more…)


A Common Fitness Trainer Question

A Fitness Business Post from Chris McCombs

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Hey there, hope you’re great – here’s a question I got on Facebook the other day that is actually a pretty common ( my support staff gets these all the time… however it’s almost always from non-customers) … here’s the question, check it out…

Hey Chris

Listen man, I’m pretty bummed out lately with my training business… It seems so hard to pull in new clients and I feel like giving up on the entire busness and just going and getting a regular job, but I’m honestly doing the best I can…  it just doesn’t seem to be working, what should I do???

And here’s my answer…

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Why Most Trainers Fail to Earn Six Figures: Common Personal Trainer Mistakes

A Personal Trainer Mistakes Post by Chris McCombs

Hey there … hope you’re great

It’s crazy how the average trainer earns 29k a year due to common personal training mistakes while a few earn six or even seven figures year after year. I live in Southern California, and 29k doesn’t even cover my house payment.  And what’s crazy is most of the ones who earn six figures aren’t really any smarter OR better at training than the low earners

These common personal trainer mistakes are where most who DON’T earn six-figures go wrong… usually it’s a combo of a few of these

1. They focus on being great at what they do ( training ) but not great at marketing what they do… when it comes to making money, whether you like it or not… the marketing is actually FAR more important than the training… I know lots of GREAT trainers who hardly make a thing… I’m not saying to not be a good trainer… but you should be an even better marketer

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How To Get Human Billbords FAST

Here’s a KILLER free report one of my coaching clients Michael Duivis just made for you about how he got over 40 human billboard clients for his boot camps in hardly no time at all

Michael is BY FAR one of the biggest action takers I know, and he reminds me a lot of myself when I first got into this business and really began to apply myself.

As you know, I’m a HUGE fan of human billboards… it’s the quickest way I know to ramp up a boot camp or personal training business… so be sure check out Michael’s Free Report he made just for my blog readers.. and please leave him a comment in the comment section below letting him know how you liked his report…

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Why I Now Love My Training Business

Fitness Business Strategies Guest Post By Zach Hunt

I remember when I first started my training biz, I was gung-ho on private sessions and 1 hour long at that. At the time I was only charging $47 / session, not to mention this was for in-home training, so that 47 was not only for the 1 hour of training, but also my 15-30 minutes of driving, the gas it took to get me to the person’s house, and well my sanity to keep me going.

The most I ever made doing this style of training was like 1-2K / month. Just enough to pay for my gas =)

We’ll I gotta tell you that didn’t last long before I knew something had to change. Either I would change careers or I would somehow change how I was structuring my training.

I didn’t know it at the time, but this would turn out to be the best thing that would ever happen to my training business. That’s when I met Chris and he spilled the beans on how to run a successful group training business to make more money all while working less hours. Ever since then training has been like a dream compared to the in-home / private training days.

I gotta tell you I love working with and training groups. Here’s what I love about them:

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11 Cool Fitness Business Resources

Hey there, hope you’re doing awesome… I’m in Orlando at the 14k Fitness Info Mastermind teaching high level fitness entrepreneurs how to build a six-figure info marketing business.

I’ve put together some quick resources here for you today to help you build your fitness training empire…

1. Bedros’s prediction report for what 2010 holds for the fitness industry

Click here to download Bedros’s 2010 Fitness Industry Prediction Report

At the end of the report there’s a link that you can follow back to Bedros’s blog to leave him a comment… he nailed it in this report.

2. The Four Hour Work Week Blog – Tim Ferris’s blog is in my opinion one of the best blogs around, and while not fitness industry specific, there’s so much you can learn from it.

3. GaryVaynerchuk.com – Now this dude knows how to use social media to build a business… like to the tune of $60 Million

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How to Build a Successful Personal Training Business

A Personal Training Business Guest Post by Sam Bakhtiar

One of my long time coaching clients Sam Bakhtiar makes about 1.8 Million in a year in his very successful personal training business.  Sam put together a list for you of some of the things that have made him so successful…

And here’s Sam’s biggest tips to how he got to almost 2 million a year in his fitness training business…

1. EFT, EFT, EFT, EFT. OK let me spell it out… electronic funds transfer.  Lot’s of trainers KNOW they should do this but VERY FEW do…You must absolutely build your EFT base so that you have some peace of mind and build a successful personal training business.  It feels good to know that you only have to sell a client once.  Gone are the days that every month you have to resell the client over and over again… It’s brutal.  I used to have NIGHTMARES about approaching clients to re-up. Nowadays I know that if for some reason (like November last year when the economy everywhere suddenly stopped) if I don’t have any new sign ups then I still have plenty of money coming in.  Big companies like 24 Hour Fitness and L.A. Fitness build their empires based on this. Why not model success?

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Group Fitness Training

A Group Fitness Training Post by Chris McCombs

>>>>> QUESTION FROM READER <<<<<

Chris, thanks for all your blogposts and newsletters. I have a serious problem and I’m not sure what to do about it. You see, I’m a self employed personal trainer, I have four of the top certifications and am getting another one next month, and years ago I LOVED everything about training clients, I actually looked forward to it.  But today, I am totally burned out on my business. I make decent money, about 70k a year, but I am burned out and it seems all I do is work. My days are long, and sometimes I even train seven days a week.

When I get home all I want to do it sleep. My girlfriend is always mad at me cuz I’m always working, I rarely have time to see my friends, and I haven’t been mountain biking ( my favorite hobby ) in almost a year cuz I just don’t have the time.  What should I do Chris? I can’t take it much longer, I feel I’ve
hit a wall, I’ve lost all my passion for training, and I’m even considering a career change, the long days are killing me. PLEASE HELP.

>>>>> MY COMMENTS <<<<<

I know what it’s like, I’ve been there. Being overworked sucks and is no way to live, at least not in the long run.  The good news is if you can shift your mindset from working hard to working smart…. everything can change, pretty much overnight if you set your mind to it… and you can even make quite a bit more working quite a bit less… it’s amazing how it works.  I’ve spent the last few years of my life figuring out all this “working smart” stuff and I’ve got a pretty good grip on it today.

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Group Training Strategies

A Group Training Strategies Post by Chris McCombs

>>> Question from reader <<<

“Chris I love your blog, it’s definitely helped my training business. You’re always talking about group training, but I’m not sure it’s the way to go…Why is it better than private one-on-one training and if I do decide to do, how in the world can I talk my clients into it?”

>>> My comments <<<

Hey thanks for reaching out…Training groups is a much better business model than doing private training for many reasons….You can make a whole heck of a lot money by getting 5,6 or even 8 people to pay you every hour compared to just 1… most private trainers make $20 to $80 an hour… with groups you can easily make a few hundred an hour.

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