Wow, the launch I just did for my Market Annihilator Program was insane. Sold out all 150 slots in less than a week… not bad for a $2,000.00 product in a niche that's used to $37 products.

A few things we're a paramount part of the process.

One was relationships - the fact that Ryan Lee, Pat Rigsby, Jim Labadie and Bedros Keuilian all promoted it for me didn't hurt.

Those guys have all been in the fitness marketing business a long time and have email lists WAY bigger than mine

So that was huge…

But there was something that was key to building the relationships with these guys… and that was this very blog you're reading right now.

This blog helped me not only build my own email list but also caught the eye of the gurus I mentioned above and was a key factor in starting the relationships I now have with all those dudes.

Blogging is huge, it can help with…

• Creating relationships with industry experts
• Building a feeling of reciprocity in your audience
• Bonding with your audience
• Staying in touch with your audience
• Getting found in the search engines
• Building a list
• And a whole bunch of other cool stuff

Here are some fitness industry blogs that I think kick a** and you guys should definitely keep your eye on and get some great ideas from. Some are new and not so popular, and others have been around awhile.

The Nate Green Experience - First of all, Nate is the man. He just released his first book Built For Show, is a contributor to T-nation as well as other popular fitness mags and is about to friggin' explode.

He's like a young mix of David DeAngelo meets Alywn Cosgrove meets Timothy Ferris. ( PickUp meets Fitness meets Lifestyle Design)

I just got off the phone with Nate and will most likely set up an interview with him for you guys in the near future. He understands his market with insane precision and has created a brand for himself based on what his audience really wants in life.

Zach Even-Esh - Zach knows his market. Big dudes who like to pick up heavy sh*t. Zach is one of the coolest and funniest dudes in our industry and his personality really comes though in his posts.

Unstoppable Fat Loss - Scott Tousignants blog is loaded with killer and fun fitness content. Scott really bonds with his audience and does a helluva job branding himself

Womens Diet and Fitness - Angie Schumacher really knows her audience and does a great job of delivering high quality content, bonding with her readers and networking like a maniac.

Justin Goff - Justins blog is pretty new and it's a fitness marketing blog similar to mine. I really like what Justin has to say and the guy knows his stuff so I brought him on as a contributor to my Market Annihilator Program

Super Trainer - Great blog for personal trainers. Very fun to read and informative. Kaiser has his own style and I like it.

And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

 Let me know what you think…

From 1985 to 2000 I was hooked on a bunch of drugs

Sobered up 8 years ago tomorrow

In 2001, 2002 and 2003 I worked jobs I HATED and made about 10k - 12k a year - I worked in like warehouses and stuff… UGH!!!

A few years ago I knew NOTHING about the internet

I have total ADD for technical stuff

My first email account was about 4 years ago

Now this is where it gets cool…

Today -

- I have a local personal training business and I get every single client online. I have 15 personal trainers doing ALL the training and the business takes less than an hour a day on my end and about an hour a day for my assistant. It earns me a nice six-figure income and it's from the internet

- As of this writing this blog has a three month Alexa of 103k and often times gets days below 50k or 60k - My highest traffic day to the blog was 8039 people - all from free sources. In the blog I basically talk a bunch of smack, tell funny stories, share some Internet marketing secrets and have a good time. I get a ton of $197 per hour consulting clients from this blog alone

- Two days ago I launched my first membership site http://www.marketannihilator.com/  - It did $50,000 in two days. Much of it is in $197 per month recurring memberships.

In each of the last two days I made more income than I did than I did in either the entire year of 2001, 2002 or 2003… when I had full-time jobs I couldn't stand.

That's more in one day than I made all year a few years ago

And today I love what I do

I have an amazing and supportive beautiful wife

I have a one year old daughter and a two year old daughter - they're the best

I ride a 2008 Harley Davdson ( wanted one since I was a little kid)

I have OCD

Today, instead of being obsessed with dope, smuggling weed and a bunch or other negative stuff… I'm obsessed with Internet Marketing ( or let's call it passionate)

I'm hooked on Stompernet, Eben Pagans stuff, Frank Kerns stuff, Dan Kennedys stuff and John Carltons stuff

Today I have AMAZING friends in my life… most are total ADD/OCD Internet Marketers like myself

Today I still buy the new Metallica album, just like I bought "Kill Em' All" back in 83' ( still think they dropped the ball after "And Justice For All…", which frigging rocked by the way)

My favorite movies are still Shawshank Redemption, GoodFellas, Heat, Fight Club, Good Will Hunting, Boogie Nights and Pulp Fiction

I still can't stand to work for anyone but myself

Refuse to wear a suit more than one day out of a thousand

Still cuss a lot (Just not around my daughters)

Today, life is pretty damn good

Having a jacked up past makes ya appreciate the little things… like having a house and a car (=

Lot's of people would tell me I'm out of my mind to admit all that stuff about my past… but I'd rather admit it and have someone wrote me off because of it than be fake and feel like I'm hiding something.

If someone doesn't wanna do business with me cuz' of that stuff… screw em… they ain't my target audience… there's plenty of suit-and-tie wearing "been perfect all their life" gurus for them to go to.

Also, not sure if you knew this…

There's a marketing tactic called "making a damaging admission".. when you admit something most people would hide, people automatically trust you more… cuz they think "hell, if he'll admit that, he's gotta be trustworthy"

And, ya know what's crazy… I know a handful of multi-millionaires who were either homeless at one point or in prison or both

The serial killer, bumb, heroin addict, Olympic athlete, and multi-millionaire all have that same personality… it's just where they focus it

When you take a passionate person who was focused on negative things and then re-direct that focus to something positive they are friggin' UNSTOPPABLE

Life is rockin' like a friggin' Pantera album

I'm totally trippin' right now

It's about drug cartels and getting to the top of the search engines… especially Google.

The reason it's quick is:

1) Market Annihilator launches Tuesday ( Nov. 18th) 10am PST and I'm slammed busy with that at this moment

2) My neighborhood is on fire right now and we had to evacuate. I drove to a coffee shop a few miles down the road.

Got the lap top, got the cell phone, wife and kids are safe… ( can't find my cat Bodhi, but he's a trooper)

Ok, so if you want your fitness website or personal training website to rank high in Google..

First, make sure it's loaded with quality content. If Google see's people bounce right off your site, that isn't gonna help you, trust me.

And second, get TONS of links with variations of your main keyword phrases pointing back to your site. You see, at this point in time, Google is mostly an off-page search engine. Meaning, what other sites say about your site, is much more important than just about anything you can do ON your sites pages themselves.

Let's say you own a personal training business in Tijuana Mexico and you help Drug Cartels get into shape so they can outrun the Federales and dodge all the bullets flying at them from the other drug cartels.

Sure, you would want a page or two optimized for your main keyword phrases by having your terms appear naturally within the text of those pages, in the title tag of those pages and within the internal linking of your site.

But mainly you want to get as many sites ( especially trusted sites that are of a similar topic base) to link back to you with your main keyword terms.

I would go for these phrases:

I would also throw in some words like "find" and "best" and the state name and state name abbreviation, heck…. I'd even throw in the zip codes

And if you wanted, you could rinse, wash and repeat this process for other phrases like weight loss, boot camps and health clubs.

One last point, if drug cartels are your niche, you're probably making a killing… just make sure your workouts deliver… I hear those dudes can be nasty and make a big fuss out of even the smallest mistakes.

And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

 Let me know what you think…

If you wanna see more cool videos just like this one go to http://www.marketannihilator.com/

Ok, now there's two things you're gonna wanna do right away. The first is, if you haven't done so already, be sure and opt-in for my blog updates. You can do that here:

And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

 Let me know what you think…

And the second thing you wanna do is go check out a free Internet marketing video out that I made http://www.marketannihilator.com/, but here's the thing… I don't want any of the big corporate health clubs or fitness centers to get their hands on. it… so let's keep it between you and me… at least for now.

This video is especially for you… my loyal die-hard blog readers. And the information in it is super powerful… so let's keep it on the down low for now so we can keep kickin' some serious ass and making a ton of money in the fitness industry.

This video will show you…

- My "automatic go-to guy positioning strategy"
- My "colossal exhibit of undeniable evidence" tactic
- Which kinds of testimonials you want to use and how to use them
- What kinds of pics you want to have on your site
- Subconscious marketing tactics
- Plus my cat Bodhi is in the video as well… he actually used to be hooked on a TON of drugs ( but today he's sober and is really making something with his life)

Check out the video here ttp://www.marketannihilator.com/… just remember to keep it between us.

Wow… this site has really taken off lately…

8039 visitors on Saturday alone… I NEVER expected my little Internet marketing blog to make such an impact on the fitness industry and get so popular so fast… I honestly had NO IDEA it would be the most popular fitness business blog on the planet… all this attention is freaking me out a little… but I guess I'll get used to it…

One thing that I hear almost everyday is "There's so much content on this site that I don't know where to start"… Let me do my best to help you out…

First of all… if you're new to this site you're gonna wanna opt-in to my free blog updates by submitting your name and email here:

Ok… now that we got that out of the way… next you're gonna wanna go through the best posts… 

This site is actually full of Internet marketing and lifestyle design posts, audio interviews and videos… in fact there's so many of them that a lot of my new readers don't know which ones to devour first…

Let me turn you onto a few of my favorites to get you started…

How I Got 8039 Visitors To My Blog Yesterday

In this post I tell the story of how I got over 8000 visitors to this blog in ONE DAY for free… using a fusion of my 'Ultimate Blog Post' formula and with what one of good friends Clay Collins calls 'Social Media Sex Appeal'… (Has nothing to do with sex by the way)

If you wanna know how to get a TON of traffic to your fitness blog, then you'll definitely want to follow this strategy

Click here to read more

Social Media Fitness Marketing on Twitter 

This audio interview will show you how Scott the 'Fit Bastard' Tousignant gets TONS of business from Social Media… especially from blogs and Twitter.

Scott will also show you to create your persona for your market AND what social media marketing mistakes to avoid. The Internet is changing fast and if you try to market the old way you're gonna left in the dust.

People are sick and tired of being lied to and ripped off… and they want to buy from people they know, like and trust… Scott's gonna tell you EXACTLY how to become your prospects trusted friend online.

This is definitely cutting-edge internet marketing stuff.

Click here to read more

41 Ways to be a Lifestyle Design Badass

This is the actual post that got me the 8000 visitors in one day.

What's it about? Well… For most people life just kinda happens to them ya know? I mean… they're totally at the mercy of circumstance, hate their job, hate their spouse and are bored out of their f**king mind. They live in a reactive state 24/7

Then there are those who design life to be just how they want it. I call these "Lifestyle Design Bad-Asses" They're proactive and go for what they want in life and live life on their own terms. Plus most of em' have a lot of freedom in their lives.

Click here to read more

7 Things Pick-Up Artists and Savvy Marketers Have in Common

Simple post, but one of my all time most popular posts as well… got huge in the social media. It's basically about how the same principles that work for picking up women work for marketing a business.

If you wanna make a lot of money online you gotta understand "influence"… this post will break it down for you.

And it makes learning this stuff fun as well, at least that's what all you guys keep telling me. Click here to read more

Overcoming Common Personal Training Business Frustrations

Follow these simple steps and your life as a fitness professional will be SOOOOOO much easier. Click here to read more

Fitness Marketing Tools - Here's a post of tools I highly recommend ALL serious fitness business owners have and use.  Not only to make a lot more money but to make your life a lot easier as well. Click here to read more

Insane Fitness Business Interview with Steve Hochman

Here's an audio interview I did with one of my best friends in the world Steve Hochman… who is BY FAR one of the craziest dudes you'll ever meet. In this post Steve gonna share some of his cutting edge strategies for getting personal training clients… I guarantee you've NEVER heard some of these before. The guys makes hundreds of thousands of dollars a year using things like fake rats to get clients… you definitely wanna listen to this one. Click here to read more

And don't forget, if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates and I'll email you the link to my secret "Fitness Business Internet Marketing" video

 Let me know what you think…

Hey Guys, Personal Trainer Jeremy Nelms is pulling a classic PT Barnum style marketing stunt.

He's gonna LIVE in his gym for 60 days and do all kinds of other crazy things to get tons of exposure and clients

If he markets this properly he could make a killing

 - Check it out and give him all the support you can -

Here's the link:

http://www.noexcusesfatloss.com/blog/

I think he should grow a beard like Tom Hanks in Cast Away, but that's just me… some people think I watch too many movies… they're probably right

Here's some of what he's doing…

• He's gonna live in my private training studio for 60 days
• Sleep NO more than 7 hours per night on an air mattress
• Work 12+ hour days, 6 days per week
• Eat only foods he can prepare using an electric grill,
  electric pot, microwave, and small refrigerator
• Exercise NO more than 45 minutes per day
• And he's gonna be training local residents for free and giving them free gym access during the 60 days

He's nut job no doubt, but the media exposure possibilities are HUGE

(psssst) Uf you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

 Let me know what you think…

I tested out a new blog posting formula I've been working on and it worked out KILLER

Basically I put together a little formula called the 'Ultimate Blog Post' and then I fused that with what one of good friends Clay Collins ( who is one of the top bloggers and Social Networking Evil Geniuses around) calls 'Social Media Sex Appeal'…

Clay doesn't even know I did this post yet and I know he's never really shared that information with anyone… so when he sees this post he might ask me to take it down… we'll see… he's super cool so hopefully he won't… but you never know….

So basically I wrote the post following this formula and in one 24 hour period I got 8039 visitors to my blog…

…plus lots of opt-ins, a low bounce rate, high page views and a high "time on site"

What's really cool about this post is that it's the quickest post I ever wrote… it took about half an hour to actually write it and I think did it watching an episode of "The Office" ( I love that show)

8039 Visitors… and…

It's Totally FREE Traffic…

Here's the post…

41 Ways To Be Lifestyle Design Bad-Ass

(By the way, here's another post that meets the same criteria as the post above I'm talking about. Now this one took 3 hours to write plus two more to format and edit and didn't get as much traffic as the "lifestyle design bad-ass" post yet it still did pretty good and got me TONS of visitors and opt-ins. It follows my exact same blogging formula.)

And here's that post…

7 Things Pick Up Artists and Savvy Marketers Have in Common

A few pieces of the puzzle of my Ultimate Blog Post Formula are…

-Controversy

-Character

-Numbered title with a cool hook

-A list ( 41 ways to… )

-Getting it out in the social media sites and networks

- Cool pics

- Formatted for easy readability

- Humor

-Social media sex appeal… 

Sex Appeal?

The social media "sex appeal" factor of the post was HUGE, and it actually has NOTHING to do with sexual at all.

What I mean is that it's something the social media world is fascinated with ( Lifestyle Design ), yet how to obtain that is still a mystery to most of em'

They're fascinated with this whole four hour work week idea while they work all day at there crummy job with NO FRIGGIN' IDEA how to make it happen… but the idea to them is fascinating…

Kinda of like when a nerdy dude looks at a super hot chick… he checks her out and fascinates about having her even though deep inside they have no friggin' idea how to obtain her… to those dudes it's a total friggin' mystery

It's the same exact thing…

Plus, the post is fun, edgy and easy on the eye… YOU WANT TO LOOK AT IT and you actually become emotionally involved in the possibilities.

THAT is what I mean by Social Media Sex Appeal

Even though the post had NOTHING to with sex or pictures of purdy gurls.

I'm Dead Serious About This…

Wanna succeed online? Then blog… cuz'…

…If you're an entrepreneur who wants to make a lot of money on the Internet yet isn't systematically dedicating some time each week to make your blog the best blog in the world… you're missing out.

This stuff is sooooooo easy if you just remember to make it fun, be different and give as much value to your visitor as possible

Always be thinking "How can I add value to the web and do it in a way that makes it fun for people?"

I've found that one of the best ways is to give away TONS of in-depth, fun and killer content.

That's what blogging is all about

It' about bonding with your market, and giving away better stuff for free than most people charge for… without turning it into one big ole' pitch fest.

A HUGE mistake I see almost everyone make when they start a blog is that they constantly pitch their stuff. I say keep the content to pitch ratio like 20 to 1

But get this…

… this blog actually pays me in many ways… even though the content is free…

…Here's how…

1. I get a tons of consulting clients from it

2. I make some affiliate sales ( not a ton, cuz I don't really push them… but it does plop some nice extra coin into my bank account every month)

3. Because of this blog, I've had many top experts in our industry approach me for all kinds of stuff. Some of my closest friends now are other hardcore Internet marketers and fitness gurus who found me through my blog.

4. It's building one helluva list

5. It establishes me as an authority in my niche

6. It builds some "law of reciprocity" momentum and creates an army of hundreds or even thousands of people who want to help Chris

7. It is sooooo fulfilling - I honestly think besides being Chris Hansen busting pedophiles on Dateline NBC that being a blogger is the coolest most fun and rewarding gig around

8. Plus, whatever you put out comes back to you, so if you put out a lot of good stuff without expecting something in return… life will totally hook you up. Call it Karma or call it whatever you want… it works

9. It helps me bond with my market

10. It helps me to better understand my market and get feedback from you on what's really important so I can create products and services based around what you really want ( rather than what I think you want )… this is key to selling a lot of stuff and making a lot of money, especially from a big picture scheme of things

11. Because of this blog I can contact almost anyone in our industry and many other industries and immediately get their attention through the authority and popularity that blog has given me

Ya know what, even if this blog didn't pay me I'd probably still do it cuz it's so damn fun

Until next time…

And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

 Let me know what you think…

For most people life just kinda happens to them.

They're at the mercy of circumstance, hate their job, hate their spouse and are bored out of their f**king mind.

Then there are those who design life to be just how they want it. I call these "Lifestyle Design Bad-Asses"

Here's a quick post I whipped up about how to be a lifestyle design bad-ass…

But before we jump in… be sure to leave your name and email so I can send you my free Kick Back Life Internet Marketing and Lifestyle Design Updates

1. Work for yourself

2. Work where you want

3. Work when you want

4. Delegate out as much of the sh*t you don't want to do, don't like to do, or don't PERSONALLY need to do as possible (even delegate out the delegating)

5. Have someone else manage all the people who work for you. Treat this person well

6. Read The 4 Hour Work Week, The E-myth, and The Power of Full Engagement. Do what those books say to do

7. Take time off an a regular basis

8. Have a business that is systems dependent, not owner dependent

9. Create your business around your life, not your life around your business

10. Take massive action and get things done fast, Understand that when you do this some things will get broken and jacked up, That's ok, take action anyway… you can fine tune things later… cuz remember, success usually happens in the middle of massive chaos

11. Become a die-hard student and practitioner of direct response marketing

12. Surround yourself with other successful direct response marketers

13. Read the blog you're currently reading on a regular basis

14. Read Timothy Ferris's blog on a regular basis http://www.fourhourworkweek.com/blog/

15. Have clear and defined written goals

16. Follow your own path and don't give a sh*t what anyone else says, especially if they aren't giving you money

17. Nurture the important relationships in your life.

18. Protect your time like a father protects his daughter. If anyone tries to steal your time with things that are important to them but not important to you, immediately terminate the situation. Sounds harsh but if you don"t do this, you'll spend the majority of your time doing things that are important to others but not to you.

19. Get clear on your values and make sure your work is in line with your values.

20. Everyday you're willing to work spend as much time as possible on the biggest levers in moving your business forward to where you want it to be

21. Take time to learn everyday, but don't let learning become an avoidance activity

22. Be willing to have uncomfortable conversations with others

23. Become a master student of persuasion. Read 'Influence' by Robert Cialdini if you haven't read it

24. Take many vacations every year

25. Have days when you do no work at all

26. Keep your phone on silent as often as possible and batch process your calls

27. Batch process your emails

28. Meditate and visualize

29. Understand when you walk your own path in life others will be irritated and often offended. This is ok

30. Expand your comfort zone on a regular basis and understand that you and your business will only grow by doing things that are currently beyond your level of emotional comfort. Get used to it

31. Start relationships with people you want in your life with the giving hand. Do something cool for them before you ask ANYTHING of them

32. Realize that your relationship or your career can't make you happy. HOWEVER, also realize that a relationship with the wrong person or a career you hate are two things that can f**k happiness up real quick. Make sure you have the right relationship and career

33. Understand that there are three kinds of business in life. Your business, other peoples and life's business. Your business is your thoughts and actions. Other peoples business is their thoughts and actions. Life's business are things like the weather and the traffic. Focus only on YOUR business, because it's the only thing that matters, the other stuff you can't control so don't worry about it

34. Have goals and focus on them a lot, but be present in the moment as well, since it's all we really have

35. When you're wrong, make things right as soon as possible… especially when other people are involved

36. Be yourself, if you aren't, others will know it

37. Spend as much time as possible doing what you truly enjoy

38. Realize you'll never get everything done

39. Stay on your path, be persistent yet flexible

40. Take action, but don't be attached to outcome

41. In Guy Ritchie's kick-a** film RockNRollla there's a chase scene that just goes on and goes on ( the secene is funny as hell by the way )… the bad guys just won't give up no matter what… where most people would have keeled over and died, these dudes just keep comin' at ya… that is how you become a Lifestyle Design Bad-A**

42. (Bonus) Oh yeah, and it's totally cliche' but make life fun and enjoy the ride… I mean seriously… we're all gonna be dead soon anyway… so let's live it up and have a helluva lotta fun while we're here.

43. (Bonus) And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing and Lifestyle Design updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

 Let me know what you think…

Bedros is one of those guys like me who could talk about marketing for days on end. I can relate to Bedros because he came from some real humble beginnings to owning several successful fitness studios to making millions as a fitness marketer.

Bedros actually went from sleeping in his car and eating meals that consisted of tuna fish and diet coke mixed together to make the most disgusting "poor mans" protien shake I have ever heard of in my life, to just a few years later selling $89,705.00 of personal training sessions in just 43 days.

(This isn't an affiliate link and has nothing to do with why I wrote this post, but Bedros teaches his sales method here, you'll definitely want to check it out. And here's an interview I did with Bedros a few years ago about selling personal training)

When were eating out fish tacos Bedors told me about his "Apples to Eggs" strategy

You see, while most personal trainers sell sessions and pretty much have a "me too" business that's just like all their competitors, Bedros tells trainers to differentiate themselves and their service as much as possible.

So if they're all selling apples, you shouldn't even be selling another fruit (like oranges)… you should be selling eggs.

Something completely different.

So if all your competitors sell sessions, DON'T sell sessions….

You could sell a month of training bundled with 2 massages, a chiropractic adjustment and an eating program… whatever it is, as longs as it's different.

While they're selling apples, you sell eggs. While they sell features, you sell benefits. While they're selling personal training sessions, you sell (fill in the blank).

If you wanna get better at sales, check out Bedros's "How To Close 9 Out of 10 Clients" DVD, it's worth it's weight in gold, and it has a pretty damned low price point as well. Here's the link… and it's NOT an affiliate link: http://www.closeclients.com/

And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

Just leave your name and email here

 Let me know what you think…