

What Was Your Reaction When You Read the Above Headline? Did You Begin to Reject the Possibility Right Away? Did Your Habit-Conditioned Mind Automatically Tell You "No Way… Not Me… Not Possible"?
Only a Fool Would Accept The Possibility On Sheer Faith… Without Any Evidence Whatsoever…
But a Wise Person… Free of Deadly Self-Doubt and Dream-Killing Limiting Beliefs Would Merely Ask "How?"
It's Really Quite Simple Actually: If You're Willing To Do Just a Few Simple Tasks Each Week, You Too Can Own a Six-Figure Training Business…
Working Just Part Time Hours… REGARDLESS of the Economy… And Here's EXACTLY How To Do It…
Dear Friend,
I'm completely aware that not every fitness professional will respond positively to the invitation I'm about to tell you about.
Most fitness pros whine and complain about the current state of the economy, and secretly cower in the corner worrying about losing clients, making less money and not having anything saved for the future.
Most fitness pros CLAIM they want more time to enjoy the things that are important to them, like spending time with friends and family, but prove otherwise by wasting WAY too much time getting caught-up in the seemingly never-ending day to day minutia… trading hours for dollars… and staying "busy" doing the things that do absolutely NOTHING to drive their business forward.
Most fitness pros SAY they want to earn more money, but prove otherwise by settling for an average income at best.
If you're dead serious about creating your dream business, one that gives you the lifestyle you REALLY want deep down inside, and the ability to make a HUGE difference in the lives of those who are most important to you… AND gives you the kind of life you can be proud of, then I urge you to pay very careful attention what I'm about to tell you as if it were the single most important thing you have ever read.
Now, if you're already making over $500,000.00 per year, have multiple trainers working for you, each booked solid with clients, lots of freedom and own what you would consider to be your dream business, then this message is not for you.
Or… if you're COMPLETELY content with your current business, no matter how good, mediocre or dismal it may be… and your TOTALLY happy with your financial situation and lifestyle, and don't wanna fix a thing… then this message is not for you either.
However…
If you're NOT 100% satisfied with your current level of success, lifestyle or financial situation….
OR…
If you're like a lot of other frustrated fitness trainers...
- You seem to be losing more clients than you have coming in
- You live month to month and have very little money saved
- You work more hours than you want to for less pay than you're worth
- Your income isn't dependable
- Your business isn't growing nearly as fast as you'd like it to be
Then this invitation is for you.
Now, first off… I wanna let you know that it's all OK, it's not your fault.
You probably haven't had anyone who was in the trenches, walked the walk and created an extremely successful low-hassles six-figure fitness training business that runs on auto-pilot, show you exactly how to get from where you are now, to where you want to be, just like they did.
If you did, all you'd have to do was follow the exact steps they laid out for you, take their lead and you could create a similar business in even less time than they did… because you'd get the added benefit of learning from their experience which mistakes and pitfalls to avoid, where all the shortcuts are and be able to take the shortest distance between two points, completely avoiding the zig and zags that they had to take.
Here's an example… recently I had let myself get pretty outta shape and made the decision that not only was I gonna get back into shape, but that I was gonna get into the BEST shape of my life… now while I did get some good results on my own, cuz I know MOSTLY what to do, there were still some areas regarding nutrition I was a bit unsure of how to handle, and felt I needed some clear cut instruction and guidance.
So I hired one of the worlds top nutrition mentors and he helped me drop fat faster than I ever have in my LIFE… without being hungry, without feeling moody and agitated and WITHOUT losing strength or muscle… he'd been down the road before and showed me EXACTLY step-by-step what to do to get from where I was to where wanted to go.
Just check out the difference working with a nutrition mentor made for me…

I dropped 75 pounds in 5 months WITHOUT suffering, because I just did EXACTLY what he told me to do. Investing in his mentorship was one of the best decisions I ever made in my life.
It's the EXACT same thing when it comes to building a successful fitness training business… a mentor who's done what YOU wanna do can save you YEARS of mistakes and frustrations and put you on the fast track to success.
But here's the thing, only a VERY small percent of the fitness industry has been down the road of building a successful six-figure training business that's completely automated and only requires part-time hours to run… IF any hours at all… so there's not really that many good mentors out there… sure, there's a few, but not many.
You see, the average fitness professional makes less than 30K a year, and all the certification organizations teach you to do is to give people safe, effective and functional workouts.
Now that's all fine and dandy, but it does NOTHING to help you when it comes to building a REAL business that puts money into your bank account, day in and day out, on a consistent and predictable basis.
Most trainers just watch what all the OTHER trainers are doin' around them, and then do the same things… but the problem is, when you do what the majority are doin', and they're doin' it all wrong, you're pretty much screwed.
You're literally GUARANTEED to make the same business killing mistakes that they are.
In fact, the entire industry is literally making the exact same blunders over and over… like…
- Not having a step-by-step roadmap to get from where they are now, to where they want to go – Without a clear cut plan and business strategy, you'll end up spending most of your time headed in the wrong direction… it's like trying to fly a plane to Hawaii without any navigational equipment… you'll probably end up somewhere… but I doubt it'll be Hawaii…and even if you DO eventually get there, it'll most likely to take you 20 times as long as it coulda, had you just had the right navigational equipment… being off course is one of the BIGGEST problems facing goal oriented fitness professionals
- Not having the BIG HOOK that separates their business from every other fitness training business out there – Their business looks just like every other training business… so what happens here is just about the worst thing possible… everyone ends up competing on price, but when does it end? If THEY keep dropping the price and YOU keep dropping the price… pretty soon you'll be training people for almost nothing… which is the situation the majority of the industry has put themselves in right now.
- They don't have enough of the right kinds of effective "lead generating" and "client-getting" systems in place, to bring in a constant and predictable flow of "ready-to-pay" prospective clients with any kind of consistency… sure they'll get some clients here and there, but not on a PREDICTABLE and DAILY basis... often times this is the BIGGEST difference between the $30K a year trainer and the $250K a year trainer
- They rely on outdated methods that worked great a few years ago, but aren't worth a damn now – The world is changing at a pace humans have never experienced before… smart phones, ipads, lap tops, search engines, social media, local search and navigation devices in our cars that tell where the closest whatever is… most of these things didn't exist just a few short years ago… and many of these technological advancements are GOLD MINES for getting new clients… and on the flip side, lots of the strategies that worked for getting clients just a year or two ago are NO LONGER EFFECTIVE.
If you want to not only stay in business, but ALSO thrive in this brave new world we live in, you NEED to be able to utilize the most cutting-edge marketing strategies available to you…. Because if you don't, there's a good chance that not only will your business NOT grow, but that you may end up with NO business at all.
The fitness businesses that stay on top of these advancements and utilize the best strategies to their advantage will be at the top of the food chain, while the ones that rely on outdated methods will get eaten ALIVE.
- Having a brochure style website that is all about the training, but does NOTHING to touch on the deep emotional aspects of what the visitor really wants… their CORE reasons for looking for a solution to their health and fitness problems… you can have all the web traffic in the world, but if you're site isn't structured to activate peoples deep emotional needs in way that gets them to take the actions YOU want them to take… then it ain't doin' ya a whole lotta good
- Having a website that isn't in the top positions of Google for all of their power keyword terms – Today people no longer use the Yellow Pages to search for local fitness businesses… they search in Google… in fact people "Google" things so often that the word has become a verb.
Now if you're not in the first or second position of Google's free listings for just about anyway, anyone, in your local area would search for the kind of solution you offer, then you might as well just give clients to your competitors who ARE at the top… cuz they're gonna be the ones getting' em' anyway
- Trying things like Facebook Ads but NOT using the correct strategy – They try to make the sale right off the page instead of using the more proven strategy of putting people into a multiple-step marketing funnel and then following up in a systematic manner using multiple forms to delivery.
- Letting the "fear of technology" hold them back from the potential to get new clients from the internet on a DAILY basis - In reality just about anything that has to do with getting clients from the internet can be outsourced to someone who DOES know what they're doing in regards to the technological stuff, and often times for LESS than minimum wage
Just in the last few years alone I've gotten almost a million dollars worth of clients from the internet in my local area, and I'm a TOTAL computer dunce who has NO IDEA of how to put up a website… but I still get a non-stop flow of clients from the internet anyway.
- Not having effective conversion systems in place to converts leads and prospects into paying clients as efficiently as possible - Often times fitness pros just wing it… "hoping" that the prospective clients who come in will sign up… relying on the quality of their workout or collection of certifications to do the selling for them
Or if they DO have systems in place they're just kind of slapped together with no tried-tested and proven best formula for converting the highest percent of quality prospects into paying clients as possible… this is an area where many trainers could literally DOUBLE their income just getting this one little thing right
- Taking on the WRONG kinds of clients – Most fitness professionals are so desperate for money they'll usually accept ANYONE willing to pay them, with no sort of pre-qualification process in place what so ever… so they end up with client base full of deadbeats, flakes and broke-ass down-n-outers who usually refer no one but they're broke-ass friends… turning a small problem into a HUGE one
It's funny how if they'd just qualify people a little better, they'd not only end up with a much higher quality and more enjoyable clientele base, but prospects will often end up trying to talk the trainer into taking them on as client… because of how much more value you're perceived as having, the elite status you've attained and the fact that people want what they can't have.
The more you qualify them, the more the GOOD ONES will try to prove themselves worthy of your program and the bad seeds just end up going away… but most trainers try to talk people INTO training with them…
As science proves, for every action there's an equal and opposite reaction... meaning the more you TRY to talk them into it, the LESS they'll wanna train with you… and the more of the deadbeats and flakes you end up with.
And the best clients end up going elsewhere, hiring the trainers who display the highest value… because as the client sees it, they're PROBABLY the best trainers at getting people into shape.
- Competing on price… justifying it with something like "well the economy is so bad people can't afford to pay more than X" … that's utter and total bullshit by the way… and with that mentality soon everyone's prices will be so low that no ones making any money… DO NOT fall into this trap that's infecting our industry right now.
- Not having systems in place to ascend the best and most eager clients to higher price "big ticket" programs – Around 5% – 20% of people will pay premium prices for premium results, often being eager to pay two to ten times what your normal programs cost… but very few trainers know how to ascend these clients to higher priced programs… leaving a GIANT AMOUNT of potential income on the table from the EXACT SAME SIZED CLIENT BASE
- Not having proven client retention systems in place... therefore most trainers only average $500-$2000 profit from each client, instead of $10,000 – $20,000 over time, like they could if they'd just do a few simple things… and what's great is, it typically costs no extra money in advertising to make these extra profits… in fact it costs the exact same amount in marketing to get client in who's worth $500 as it does one who's worth $20,000… but you make an additional $19,500 JUST BECAUSE YOU HAVE THE RIGHT SYSTEMS IN PLACE to keep clients longer
- Thinking that the better trainer they are the more money they'll make… NOTHING could be further from the truth
Now I agree, that's HOW the world SHOULD work… the best trainers SHOULD make the most money, and the worst trainers should make the least
It's only fair right?
But that's simply not the world we live in…
In reality, 19 times out of 20, the trainers with the most letters after their name (certifications) make the LEAST amount of money.
Why? Because they spend the most amount of time becoming a better trainer and the LEAST amount of time setting up the right kind of profit generating systems in their business
Am I saying you shouldn't become the best trainer you can be?
Nope… I'm not saying that at all, in fact, if you're in the trenches training clients, you should be the absolute BEST trainer you can be, but beyond a certain point getting any better at helping people get into shape isn't gonna make you any extra money
So be a great trainer, but have even better marketing, sales, retention and ascension systems in place… and what's cool is… by having the best systems in place, you'll be able to help the most amount of people get into shape anyway, because you'll have so many more clients, and be able to help them for a lot longer period of time and provide the absolute BEST services possible… it's a win/win situation all the way around.
So instead of investing so much time and money in becoming a better trainer, invest in setting up better marketing systems… and you'll attain FAR greater financial success and help a lot more people in the process
- Trading hours for dollars – Most fitness pros ONLY make money if they work, but if they get injured, have to take an extended leave or just want to go off on a long vacation, they DO NOT MAKE MONEY… which means they actually don't have a business, they have a job, with no sense of freedom or security… even though they may work for themselves, they still only make money when they work
- Not having systems in place to scale and grow their business… Most fitness pros are stuck in a situation where if they wanna make more money, they have to work more hours, yet they're ALREADY HALF BURNED OUT just making their current level of mediocre pay
- Not willing to invest in the right kind of things that will drive their business forward – Most fitness professionals don't invest in the things that can help them become the owner of a highly successful training business… yet they want people to invest in THEIR training… it simply doesn't work like that… almost everything valuable in life requires an exchange of value… whether it's in terms of time, effort and/or money… fitness professionals who don't understand this basic principle will never get ahead, because they simply won't be able to access the kinds of tools, resources, "road maps" and systems to get them where they wanna go
And not to mention the fact they're completely neglecting something almost every highly successful person understands… Self-Investment Karma… if you want people to invest in YOUR programs, but aren't willing to invest in valuable programs for yourself, then it's just like you're trying to swim upstream… making your journey 100 times more challanging
- Expecting free information but not being willing to invest in learning the fundamentals of marketing, sales and business development that can have a profound effect on the growth of their business– Yet they get all bent out of shape when people come in for free trials and don't sign up for paid training… the trainers who want everything for free, are cursing themselves… causing people to want everything from THEM for free as well
And most people don't value something unless they've invested in it… free info and free trial workouts are great, and I've relied upon them to start multiple businesses, but they'll ONLY get you so far… when someone INVESTS in themselves, they're MUCH more likely to value that thing they've invested in and put it to use… in fact, usually the more they pay, the more they'll get out of it
- Investing in the right programs, gathering all the right information, yet NOT TAKING ACTION… Knowledge alone has no power, knowledge PLUS action is POWER… It's like someone hiring you to train them, but yet they eat like crap, don't do any of the cardio you've prescribed and miss half their workouts… it doesn't matter how much great stuff they learn from you, if they DON'T put it to use they simply won't get good results
- They suffer from information overload – Let's face it, we live in the information age… there's SO MUCH info out there… blogs, info-products, books… not to mention the news, commercials, media, billboards, a million forms of marketing messages all trying to reach us at once, phone calls, text messages, Facebook, instant messages, tv, movies and about thirty thousand other things all trying to get our attention and competing to download more information into our brains
"Click to hear Ryan's Audio below..."
Ryan Ehmann |
It's no wonder most people never get any of the real important stuff done, even though they they're busy… we're overwhelmed with complete information overload…. Trying to sort out what's important from what isn't, and what to apply and how to best apply it, is more than a fulltime job just in itself… while this is an amazing time we live in… it also tends to paralyze people and keep them "stuck" in their current situation
- They jump from one strategy to the next, doing each one half-assed before the jumping to a new strategy – Because of all the information being thrown at us like I just talked about, we live in a society where just about everyone has A.D.D… we never really seem to be able to give anything our full attention, and because of that, most fitness pros never spend enough focused time dialing in and perfecting any one strategy before jumping onto the next one… and what you end up with is a bunch of partially done strategies that WOULD work if they were just given a little more attention, before jumping onto the next one in a hurried and reckless fashion, doin' everything with half-measures
- Waiting for everything to perfect and trying to figure it all out before taking the bull by the horns and moving forward – Now while this may seem like the intuitive and safe thing to do, it just doesn't work that way… cuz guess what?
You'll NEVER have it all figured out anyway and the ducks will NEVER all be in a row… that's not how life or success works…
Success Happens The Moment We Make The DECISION to Succeed and Say "Screw It… Things Will NEVER Be Perfect, I'm Gonna Take Life By The Balls And Do This Now"…
"9 New Clients in the First Week and $39,380.00 Monthly EFT"
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You either DECIDE in the moment to succeed and move forward OR treat your business as if it's a slow suicide and get one step closer to failure everyday…
…Life NEVER stands still, you either more towards success or you move towards failure… but either way your in constant motion… goin' backwards towards a failed business…. one day at time, one lost client at time, one more excuse at a time… or moving FORWARD FAST towards a THRIVING business… one new system at a time, one client-getting strategy at a time, one day closer to your owning dream business at a time
The choice is yours… You can be like 99% of the industry… which at best means settling for less than your worth… and that's at BEST.
Remember, every single day damn good trainers are goin' outta business and getting regular ol' day jobs, just to pay the bills… when if they'd have just made the decision to do something about their situation, and learn exactly what needs to be done to build a
successful fitness training business, stop settling for mediocrity and do something about it now, they could earn a respectable six-figure income, help a ton of people, and build the kind of the business one can be proud of.
But instead they do nothing, live in a state of reaction and let the world take them where it may.
OR …
You can be in the 1%, who choose to rise above and not be part of the status quo…
"Since Working with Chris I’ve Gone from 2 Boot Camp Locations and 29 Clients to 7 Boot Camp Locations and 167 Clients" Before I started working with Chris I was working over 60 hours a week working my ass off grafting a living… I was totally burnt out and needed some help. I’d never had a mentor before but having Chris there to guide me every step of the way has been priceless saving me years of time in trial and error. Since working with Chris I’ve gone from 2 boot camp locations and 29 clients to 7 boot camp locations and 167 clients… in less than 15 months. Nearly all these clients have come directly from strategies I I now work 1/3rd of the hours and have the freedom to enjoy doing the things I love, take regular holidays and hang out with friends… while making twice as much money. I outsource nearly all of the personal training and boot camp classes to 8 personal trainers and now have an assistant doing all the billing and admin work. Now my website does all the hard work for me signing up 2-3 new boot camp clients everyday… it’s literally like having a 24 hour cash machine! Dan Clay |
To not settle for mediocrity, refusing to be a close minded "know-it-all" who allows deadly self-limitations hold them back in life and are instead willing to take life by the balls, invest in themselves and live the kind of life very few people even think is possible.
If you choose to be in the 1% who pretty much make more than most of the other 99% put together… and go against the standards, creating envy and jealousy amongst smaller minded fitness professionals, even if it means making a few enemies along the way… and trust me, no matter how good of a person you are, the more you succeed the more enemies you'll make… enemies who out of sheer jealousy despise you yet wish they could BE you… then you're willing to avoid the mistakes and pitfalls I mentioned above, and live in the solution instead of being part of the problem.
Like I said, because of the simple yet common mistakes I just talked about above, highly skilled fitness professionals are goin' outta business faster than ever these days…
But a Small Percent of the Industry are Actually Having Their BEST Years Ever… Regardless of the Economy… or the Downfall that the Rest of the Industry is Causing Themselves on a Daily Basis
Now I'll be the first to admit, my entire training business used to suck out loud.
* “Now I’m Booked Solid”
Now I'm booked solid, I’m pulling in six-figures, have a huge following and my business is over double the size it was before I started using his tactics.” |
In fact, for a while I only had two clients, and I lived in constant fear of them quitting and me ending up with ZERO clients.
Then, I discovered a few simple strategies and everything changed... overnight.
Within months of plugging in these simple strategies I was earning a strong six-figure income and only training three days a week.
As I continued to stack one client getting-strategy on top of another, my business continued to grow to the point where I was actually able to hire 15 trainers to do all the training for me and quit training clients myself altogether, all the while making a six-figure income that the trainers on my team were making for me… out in the trenches doin' all the work.
Now, I'm not saying that YOU should stop training like I did, but if you WANT to, you can… it's up to you, if you still love training clients, by all means go ahead and do it… but now you can do it ON YOUR TERMS… and no longer be forced to trade hours for dollars if you don't want to.
"Doubled my Monthly Income"
We began by revamping my entire website and setting up the systems to rank well in Google. This has allowed me to sit back and let the clients come right to me. Within just a few months I was ranking highly and now hold spots in the top 3 for my keywords and cities around Boston. Chris also got me to maximize my time by training in groups and now I see 3-6 people per hour and only work about 5 hours per day! My schedule is so jam packed that I can completely dictate who and when I train, and allow myself freedom to enjoy my free time and work ON my business. With Chris' help I also set all my clients up on EFT which has pretty much doubled my monthly income and made it so easy because I never have to make a sale again. Over the last year we developed systems for client retention, online marketing and closing sales. My client retention rates have been close to 100% with every client purchasing at least 6 months worth of group training. Chris' coaching program has literally changed my life and has given me the confidence, mindset, systems and tools, and the motivation to double my income again next year!” Callie Durbrow |
With the secrets I'm about to tell you about you can train as little or as much as you want… the choice is yours.
But either way, you'll be able to own a training business that brings you in between $100K and $500K net profits… depending on your level of ambition… even if you don't want to train at all anymore.
In fact, trainers and studio owners fly in from all over the world, paying $10,000.00 to sit with me for a day and lay out these exact strategies for them.
And $10,000.00 is really just a drop in the bucket to what these strategies do for them…
…I mean, who wouldn't invest $10,000.00 plus a few grand in hotel costs and airfare to build a training business that makes you up to $500k a year working only part time?
That's a 50 to 1 return on investment… not to mention to ROI in terms of all the time saved by being able to cut down your hours from 30-50 hours a week down to just 15 to 20 hours a week.
There's no better feeling to me than taking someone who is overworked and underpaid, and helping them build their dream business… where they can help more people to lead more fit and healthy lifestyles, make a six-figure net income doing it, and have more time to spend on the important things in life like time with friends and family and enjoying their hobbies and passions.
ESPECIALLY since this world is filled with so many complainers and naysayers who love to dwell on the negative and spread their infectious limiting-beliefs to others, so they can see others fail thereby helping to justify their own miserable existence.
I LOVE helping fitness professionals prove everyone else wrong and watching them thumb their noses at everyone who said they couldn't do it… because the 99% don't believe owning this kind of business is possible.
But it IS possible…
I'm talking owning the ultimate freedom business.
“$21,047.63 and it’s only been 3 weeks”
Omar Morales |
Something very few people can even comprehend exists, but something that myself and many of my high-end coaching and consulting clients are living every single day.
And what's so cool about this stuff is that it's actually pretty easy… in fact it's A LOT easier than doing it the way the rest of the industry is, where the long hours and mediocre pay are sure to lead to burn out and a life full of regrets and unhappiness.
And not only is it easy… but it's also SIMPLE… it all comes down to…
- Making a decision right now to no longer settle for less than your worth, and finally being willing to command the kind of income you truly deserve
- Having a clear step-by-step roadmap to get you from where you are now to owning the business of your dreams
"A Total Increase in income of $12900… Not Bad for 12 weeks…"
I am pleased to say that this also took our Bootcamp numbers of referrals from 19 for our last 12 week program to 48 for this 12 weeks A total increase in income of $12900 not bad for 12 weeks!!!! I believe marketing your fitness business online is super important as it can really become a great way to generate a steady income whilst giving you more time to focus on other things in the business( or relax if you like). Regards, Scott Williams CEO, Managing Director Succeed Personal Development |
- Creating the "Hook" that separates you from every other training service out there – without the hook you're just another "me too" training business… which often leads to competing on price which then leads to less and less income.
By putting the hook to work for you in your marketing, you'll stand out head and shoulders above every other training service in your area, literally making the competition obsolete
- One by one, plugging in best "no fluff" client-getting strategies that are working right now today… and remember, things have changed, a lot of the ways to get clients that worked just a year or two ago NO LONGER WORK… so having the RIGHT most "up to date" strategies is key…
You're gonna layer one client-getting strategy on top of the other, until your client-generating funnels works synergistically on auto-pilot like a well oiled piece of fine machinery
- Having qualification systems in place to make sure you work with only the coolest and best clients… and let's face it, besides hours and income, the other BIG factor determining your level of satisfaction with your business is the quality of the people you get to work with…
* “I Now Bring in Over 35K Each Month and Work Less Than When I Only Made 5k Per Month” Thanks Chris! |
Lousy clients can make you feel horrible, and cool "fun to work with clients" can literally MAKE your day… they have good attitudes, their payments don't bounce, they don't stress out on you over all the little things and they'll give you almost zero customer service hassles…
…PLUS they almost always bring in the most and "coolest" referrals and usually get the best results… which is super rewarding in of itself, and ALSO supplies you with lots of great before and after pictures, testimonials and case studies to you use in your marketing
- Putting proven conversion systems in place to work for you allowing you to convert as many high-quality leads, prospects and trials into paying clients as possible… WITHOUT coming across as pushy, needy or salesy… but doing it in cool way…let's face it, you'll NEVER be able to convert every single lead, it's just not possible… but there ARE systems that you can put to work for you that allow you to convert the absolute highest amount of quality leads as possible into long term paying clients
- Installing systems to ascend 5% to 20% of your clients up to higher priced programs that cost between 2 and 10 times what your regular programs cost - 5-20% of your clients will ascend to MUCH higher priced programs IF you just offer it to them correctly … dramatically increasing your income and often times doubling it WITHOUT spending any extra money on marketing
- Retaining clients for as long as possible by having the best "tried and tested" retention systems in place – Often allowing you to make tens of thousands of dollars off of each client over time instead of just hundreds or a few thousand tops like the majority of the industry
- Systematizing, automating and scaling your business so it runs WITHOUT you while you continue to make more and more money – Growing your business while you work less and less but creating even more financial freedom for yourself and those important to you…. allowing you to spend your time however you want… whether it's creating other sources of income like your own line of fitness information products, starting others businesses like many ambitious entrepreneurs do, spending more times with friends and loved ones… or just hanging out taking it easy like I've been known to do from time to time.
I dialed in my local fitness training business so it ran 100% WITHOUT me, freeing me up to create a successful information marketing business and what is currently 23 different streams of dependable income… there's NO WAY I could've done all this if I was stuck in the trenches of my training business day in and day out… it just wouldn't of been possible.
Having the right systems is key to not only growing your business, but also avoiding burnout and allowing you to make more money while spending more time on the things in life that are important to you.
So How Exactly Can You Put All These Systems
to Work For You In YOUR Business?
It's easy…
I've put all these systems together for you in a virtual eight-week mentoring and training program, that my high-end consulting clients who fly in form all over the world and spend $10,000.00 a day get.
It's called 'Rise Above The Masses - Virtual Mentoring and Training' and it's NOT about giving you information to consume… it's about giving you the shortest path from Point A (where you are now) to Point B (owning your own six-figure dream training business that gives you all the freedom you want and deserve in life)

I actually have the term "Rise Above" tattooed on my forearm because it means so much to me… in my twenties I "settled" for a mediocre existence… poverty, negative thinking, doin' work I couldn't stand, selfishness and letting my self-imposed limiting beliefs created by childhood conditioning hold me back from the living the kind of the life I really wanted to live down deep inside

In my thirties I decided to turn it all around and rise above the negative thinking, poor self-image, lack of money, trading dollars for hours, and the ego based selfish mindset of only being concerned of what's in it for me
Rise Above is the philosophy I live by and it's what this entire program is based on… Rise Above "settling" for anything less than what you truly want, Rise Above the status quo, Rise Above the naysayers and people who want to hold you back and see you fail because it makes them feel better about themselves and their lack of living a good life, Rise Above mediocrity, average pay and deadly self-limitations…
Rise Above the masses, the 99% who tip toe through life everyday hoping to make it safely to death…
Rise Above and be a 1%er who creates your own reality, contributes to the world in MANY positive ways, doing what you love for a living on your own terms, and creating an amazing life for yourself and the ones you care about… a life that the other 99% would say is impossible to achieve and doesn't exist…
Well I'm living proof that it DOES exist… and I'm willing to help you live that kind of lifestyle as well.
Here's a quick and cheesy pic of me posing out with my 2010 Vette, truck, Harley and 4500 sq foot house with a giant backyard, custom pool and a view… in one of the most expensive areas in the country … cheesy yes... proof that my systems work... ABSOLUTELY...

However this is not about the "bling"… it's about lifestyle and FREEDOM, freedom to not be chained to your business and to not let lack of money hold you back from doing or having anything you want in life.
I'm Gonna Help You Create The Freedom Lifestyle YOU Want… By Walking You Step-by-Step Along Side Me As We Install One Money Making System On Top Of Another Into Your Business And Automate The ENTIRE Thing
But to make the kind of dramatic transformation in your life and business that I'm talking about here, information alone will NOT get you there
Let's face it, you probably HAVE all the information you need, what you need help with is IMPLEMENTATION… you basically just need the damn systems put to work for you in your business.
So together, we're gonna put ALL the "dummy-proof" systems, one by one, to work for you in your business.
We're gonna cut right to the chase, avoid the fluff, and plug in only the most effective business building systems required to take your business to the $100K to $500K level in as little time as possible
This HIGHLY professional illustration breaks down how it works…

Together, we're gonna plug-in and systematize…
- Your Hook – To separate you from every other training business out there (when done correctly, the way WE'RE gonna do it, this alone is worth more than the cost of the entire program in terms of what it can do for your business)
- The Best Client-Getting Systems to Generate a Non-Stop Flow of New Leads, Prospects, Trials and Consultations and On Predictable, Consistent and Reliable Basis
Including…
- Project Free Sales Force - The is hands-down the most powerful, and fastest client getting-strategy I've ever discovered for getting new clients RIGHT AWAY… and it doesn't cost a thing… I've personally helped and witnessed numerous fitness training businesses use this exact approach ALONE to get to six-figures without spending even one slim dime on marketing OR doing ANYTHING else to get clients… and you can put this one to work for you the day I show it to you
- The "Good Will" Community Super-Hero Strategy – an easy and proven way to get clients from your local media for free, WHILE coming off as the coolest, most giving and likeable fitness professional around
- The Google "Client Magnet" Method – Today the majority of people looking for a fitness trainer or a boot camp use Google to find the right service for them… and while it may SEEM complicated… I've made helping you rank at the top of Google for just about any way anyone would be searching for a fitness solution in your local area EASY.
I've taken all the guesswork out of it for you, and made it so simple, even if you have NO IDEA how a website works, what Google is and are a complete internet simpleton and computer dunce, you can put this powerful system to work for you quickly and easily… and I'll even help you get other people to do all the work for you… giving you step-by-step tutorials you can just hand over to workers who will barely cost you a thing to do a TON of work for you
This strategy alone has brought me an annual six-figure income stream for almost 5 years in a row.
- The Social Ad Three Step Triple Funnel Method – Let's face it, your market is spending countless hours hanging out online on sites like Facebook just waiting to be drawn into your powerful marketing funnels and become your paying clients, but most fitness professionals go about trying to attract new clients from these "online hang-outs" completely backwards… often spending 8 to 9 times as much per new client as they need to
With my Three Step Triple Funnel Method, you'll go STRAIGHT to where your ideal clients are at and draw them into to a simple three step sequence and triple funnel follow-up method that is PROVEN to be much more powerful and cost effective than ANY OTHER method of getting new clients from these Social Networks and hang-outs
Until now, like many of these methods, I have ONLY taught this to my high-end private consulting clients
- The Client Treasure Chest Technique – This is one of the "BIGGIES" that many of the multi million dollar corporate gyms have relied on to fill their clubs for years, but I've discovered a way to put it on "marketing steroids" … this strategy is indispensable when it comes to getting new leads and clients on a daily basis
- Over 7 HIGH POWERED Referral Generating Systems - Personal referrals are one of the fastest, easiest and most affordable ways to build a six-figure fitness training business… The problem is, VERY few trainers know how to get them on a consistent and reliable basis
Sure they might get one or two a week, but just getting the random referral here and there WITHOUT a solid strategy is like trying to build a house without a blueprint… you might end up with something you can live in, but you won't be very proud of it, and it probably won't be worth very much.
In the Virtual Mentoring Program, I'm gonna break down ALL my best and easy to implement referral strategies
And those are just a FEW of the Client-Getting Systems we're gone plug into your business
Now we're ALSO gonna install…
- The Best Systems to Convert as Many Leads, Calls, Inquiries, Trials and Prospects Into PAYING Clients as Possible
Having the proper conversion systems in place can have profound effect on your income without requiring you to spend any extra money on marketing.
Let's say when you use the marketing systems in my new Virtual Mentoring Program you're able to average 220 new quality leads each month… but if you're currently only able to convert 40% into clients, and then after installing my proven conversion techniques you're now able to convert 80% into playing clients, you just DOUBLED your income on the EXACT same number of leads.
Together, we're gonna set up the best possible systems to convert as many leads as possible from the internet, referrals, free trials, grocery store tours, audience members from seminars and speaking engagements, discount coupon services and websites, the media, local businesses and a ton of other places where people are just waiting to hand you their credit card to solve their fitness problems…
… PROVIDED you know how to guide them through the process of feeling their pain, seeing YOUR service as the solution to their pain, and then taking you up on your "no-brainer" irresistible offer of handing you their credit card so you can help alleviate their pain and give them the kind of life through health and fitness that only YOU can provide them with…
And THAT'S exactly how we're gonna set it up
But not only that, I'll show you how to do this all in a "cool non-pushy" way that makes high-quality prospects actually beg YOU to take their money
In fact, with these plug em' in and let' em' run systems, you're able to…
- Qualify and Weed Out the Leads Who Will Make Lousy Clients and Literally be Able to "Pick and Choose" Who You Wanna Work With
With my proven Qualification Process you'll ONLY work with the coolest most ready and 'Willing-to-Pay-and-Stay' clients
And no more dealing with lame excuses prospects use to avoid being upfront with you like…
- "Let me think it over"
- "I gotta check with my spouse"
- "I didn't bring my checkbook with me"
- "I need to look over my budget before committing to anything"
With this system you get the best possible chances of signing high-quality clients up, while weeding out the broke and unqualified, allowing top-notch leads to follow you effortlessly from the point of first contact to signing up for long term "big money" agreements.
- Ascending the Best Clients up to High End Programs - With my 'Ascension Systems' you can sell 5-20% of your clients on higher priced programs that cost 2 to 10 times what your average programs cost, dramatically increasing your income by up to 225% or even more WITHOUT spending any extra money on marketing… this is something that the top marketers in the world do and rely upon for a huge percentage of their income… yet hardly ANY fitness training businesses know about or take advantage of this simple yet POWERFUL profit-multiplying strategy.
- Retaining Clients as Long as Possible, Maximizing How Much Money You Make - After years of trial and error I've discovered a few simple, yet highly effective systems, for keeping boot camp and personal training clients for years instead of just a few months allowing you to make up to nine times as much money off the very same client base.
When you install these bullet-proof systems into your business, not only can you get your clients to stay longer, paying you more money for a longer period of time, but because they're around longer, they'll get better results, refer more of their friends, family, coworkers and acquaintances AND end up much happier and healthier, since your able to take the time needed to REALLY have a profound impact on their lives, the kind of impact that can last a lifetime.
These systems create a win/win situation all the way around
- Systems to Scale and Grow Your Business, Continuously Creating a Larger and More Predictable Income WHILE You Progressively Work Less and Less Hours - With these systems you're literally able to "fire and replace yourself" from any of the day to day activities needed to move the business along, and let it grow relying on a set of systems, while still owning the business and allowing it to funnel more and more money into your bank account each and every day
- I've ALSO Included Some Super-Basic "Up to Speed" Stuff for The Trainers Who Need It … like how to set up EFT billing, groups and boot camps, your hours of operation and lock in a good training location… this is for newer trainers who haven't dialed these things in yet… and if you've already got these parts of your business dialed in, feel free to skip this part and move right along to the rest of the program… this is a bonus on top of the 8 weeks of mentoring
Ok, So Here's How the Program Works…
'Rise Above The Masses' is a Virtual Mentoring and Training Program unlike anything you've ever seen.
It's a "walk you by the hand" eight-week program designed for you to follow along and plug-in one simple system at a time into your business
The power of stacking these systems on top of each other is synergistic, so that 1 plus 1 doesn't equal 2, it's more like 1 plus 1 equals 10.
There are Three Levels of This Program,
a Silver Level, Gold Level and a Platinum VIP Level, Depending On Your Own Individual Needs
With the Sliver Program The Silver Program is for self-starters who want to hit $100K per year and are part of the small percent of the population who can take a piece of information, act on it, and figure out all the in's and out's as they go, without the need to ask questions or access any kind of "done for you" material
In the weekly modules I'm gonna show you every single thing you need to know, without bogging you down with information, to get you from where you are to where you want to go Including, plugging in… - Your Hook The Silver Program is just $997 |
With the Gold Program With the Gold Program, you get EVERYTHING included in the Silver Program, including all 8 Weeks or Step-by-Step Modules, and you ALSO get the following… - Weekly Q and A Calls - Each week there will be a Q and A call, where I'll open the phones for an hour and take any questions you have on implementing what you've learned in the course. These Q and A calls will be recorded and added to the member's area for you to reference any time you'd like.
Well I've done the exact same thing for you, so you can literally just hand over my video tutorials to people who you'll have working under you for a low hourly rate, and simply say "Do what these videos say to do" This way you can EASILY scale and outsource as many aspects of your business as possible - All the agreements, forms, scripts, mindmaps, pdf's and reports you'll need to make everything come together for you as seamlessly as possible. This way you can quickly and easily just plug in my pre-existing forms and agreements into your own business So, just to recap, with the Gold Program you get…
The Investment for The Gold Program is Just $1997, and the first one or two clients you get from the systems should pay off the price of the ENTIRE program |
With the Platinum VIP Program Now, the Platinum VIP Program is for those who are dedicated to being a 1%'er, want a little more hand holding, are serious doers, would like private access to me and are 100% committed to creating their dream fitness business that makes them between $250K and $500K in net profits annually, while only working part time hours At the Platinum VIP Level you get everything that comes in the Silver and Gold Versions that I talked about above, including the 8 weeks of training modules, the weekly Q and A calls, all the swipe files, the proven ad templates, the video tutorials making outsourcing work as easy as possible and all the agreements, forms, mindmaps, pdf's and reports you'll need to create one kick assfreedom business But with the Platinum VIP Program you ALSO get…
The Investment for The Platinum VIP Program is Just $3997 – The first one to four clients you get (depending on your rates and retention) can pay off the entire cost of being a Platinum VIP Member… making the Platinum VIP Program a no brainer |
Now, I need to warn you that not everyone qualifies for this program…
Do YOU Qualify For This Program?
There are a few very important considerations you MUST agree to:
- Have a sincere and honest desire to grow your training business to AT LEAST $100K Per Year starting in 2011 for the Silver or Gold Program and to at least $250-$500K Per Year for the Platinum VIP Program… and help a ton of people in the process
- Take action on what you learn, this program is for action takers only, if expect to just join and then have your business magically transform without being willing to take a few simple steps each week, then please don't apply to be part of this program
- No cheapskates, trainers who suck at getting people into shape, weasels who don't take action and then blame others for their lack of success, complainers, stress cases, or if you're generally uncool or are involved in any kind of unethical business practices… if any of these apply to you please pass this opportunity up, cuz it's not for you
- Be willing to invest between one and four thousand dollars in yourself and your business so you can help A LOT more people get into shape and lead healthier lives, and earn a nice six-figure income in the process
- You're willing to put aside a few hours each week to get your action steps for the week and plug em' into your business
- You MUST see the value in this program
- And if you choose the Platinum VIP Program and plan on attending the live meeting in Las Vegas, be ready and willing to be a positive contribution to the group and share with myself and the group your goals, victories, failures, obstacles, frustrations and problems (so we can best help you)
Soooooo – if you meet the above qualifications, this program feels right to you in your gut, and you KNOW this is a no-brainer for you (and why wouldn't it be?), just choose the program that best fits your needs
Choose Either The Silver, Gold or Platinum VIP Program
Of course each program comes with all 8 weeks of the training modules, just decide how big you want your fitness business to get, and pick the program that best meets your needs.
The Silver Program The Silver Program is for self-starters who want to hit $100K per year and are part of the small percent of the population who can take a piece of information, act on it, and figure out all the in's and out's as they go, without the need to ask questions or access any kind of "done for you" material With the Sliver Level you'll get access to all 8 weeks of training modules, showing you every single thing you need to know, without bogging you down with information, to get you from where you are to where you want to go Including, plugging in… - Your Hook The Silver Program is just $997
Or if you’d prefer to pay in installments… Click Here to Choose Three Payments of $397 spread 30 days apart |
The Gold Program With the Gold Program, you get…
The Investment for The Gold Program is Just $1997
Or if you’d prefer to pay in installments… Click Here to Choose Three Payments of $797 spread 30 days apart |
The Platinum VIP Program The Platinum VIP Program is for the 1%'ers, those who want a little more hand holding, are serious doers, would like private access to me and are 100% committed to creating a dream fitness business that makes you at least $250K and $500K in net profits annually while only working part time hours At the Platinum VIP Level you get everything that comes in the Silver and Gold Version including…
But with the Platinum VIP Program you ALSO get…
The Investment for The Platinum VIP Program is Just $3997
Or if you’d prefer to pay in installments… Click Here to Choose Three Payments of $1497 spread 30 days apart |
This One of a Kind Virtual Mentoring Program Comes with |
If you are not 100% satisfied with this Virtual Mentoring Program, anytime within the first 30 days you can cancel and get a full refund, no hassles and no hard feelings.
Now remember, The Virtual Mentorship Program is designed to get you from where you are now to owning a highly successful and profitable six-figure training business in as little time possible… it's NOT about gathering information, learning a bunch of unnecessary philosophical stuff or keeping you busy.
It's about giving you the exact "dummy-proof" steps you need to take, in bite-sized chunks, in the order you need to take them, to get you where you wanna go in as reasonably short of a time as possible.
Because this program is structured as a mentorship and not an information product, I'll only be accepting new members for an extremely limited time… a day, three days, five days … I'm not sure yet but it WILL close down soon so we can get rolling along together and everyone is up to speed and on the same page.
The mentoring will begin about a week or so after I close down the doors
So if you've decided that this program IS for you, then be sure to take action right away, while you're still able to do so
Just have your credit card ready, and choose The Silver, Gold or Platinum VIP Program and follow the simple instructions




Or if you’d prefer to pay in installments…
The Silver Program
Click Here to Choose Three Payments of $397 spread 30 days apart
The Gold Program
Click Here to Choose Three Payments of $797 spread 30 days apart
The Platinum Program
Click Here to Choose Three Payments of $1497 spread 30 days apart
I look forward to working with you to help create your dream business and freedom lifestyle
Big Chris McCombs

P.S. Keep in mind, this program is designed to get you from where you are now to owning a $100K to $500K fitness training business in as little time as possible… it's NOT about giving you information to consume, it's about giving you the exact steps you need to take, in the order you need to take them, to get where you wanna go.
P.P.S. This program comes with a 30 Day No Questions Asked, No Hard Feelings, Complete and 100% Money Back Guarantee… so if for any reason you're not 100% satisfied, just contact my support team at questions@marketannihilator.com or call 800-399-8714 Monday through Friday 10am – 4pm PST at anytime within the first 30 days and you'll be issued a prompt and courteous "no hassles" refund… so there's absolutely no risk in trying this program out
P.P.P.S. Because this program is structured as a mentorship and not an information product, I'll only be accepting new members for an extremely limited time… so if you've decided that this program is for you, then make sure and take action right away before I close the doors




Or if you’d prefer to pay in installments…
The Silver Program
Click Here to Choose Three Payments of $397 spread 30 days apart
The Gold Program
Click Here to Choose Three Payments of $797 spread 30 days apart
The Platinum Program
Click Here to Choose Three Payments of $1497 spread 30 days apart
This program will be released in 100% digital format; there are no hard products
If you have any questions just send them to questions@marketannihilator.com

I wanted to drop you a few lines to let you know how awesome life has been since working with you in your mentoring program. I started working with you on September 1, 2010. We had our first coaching call on the 7th. The to do list that came out of that 1 hour call was pretty big, but I knew I had a lot to work on. You gave me a list of 17 things to take action on. The craziest thing is within a week of putting action item #1 in place, I noticed a $14,000.00 profit! That was so friggin awesome! So I spent the next month just taking massive action. The results are just too long to list in a paragraph so I am going to bullet point them:
“Before I met Big Chris McCombs and started following his blog I was another trainer trying to get by and had no following and hardly anyone knew about me or my fitness training business. Within just a few months of using Big Chris’s strategies my business blew up.
“I began fitness business coaching with Chris McCombs in March of 2009. I had been reading his blogs and knew it was time for me to make a change. I was working 10-12 hours per day doing 1 on 1 training like most people. I loved the work but knew it couldn't go on like that forever. I was immediately drawn to Chris' ideas and systems. Right from the start he made it simple and easy to follow.
“Chris, because of you I have written $21,137.63 in training and it’s only been 3 weeks since I started your coaching. I haven't even done any mailers or even launched my website yet! This is all from referrals you showed me how to get. In 3 weeks your coaching has already paid for itself seven time over”
Hi Chris,
With the Sliver Level you'll get access to all 8 weeks of modules that will be in mostly video format, explaining EXACTLY how to plug everything into your business in the most step-by-step simple way possible… We might take a week or two off for the holidays, but will resume with the modules in January… but there WILL end up being eight weeks of course material and action steps… and if you're gonna be outta town for the holidays and want to wait until January to start the program, NO PROBLEM, the material will be all ready for you when YOU'RE ready to get started.
- "Done for You" Proven Ad Templates – With these "proven toconvert" ad templates you can just copy, paste and plug em' right into your business. These are the ads that we use, have tested just about every single way possible and have resulted in thousands and often times tens of thousands and even hundreds of thousands of dollars profit when used.
- Swipe Files of High "Return on Investment" Tested-and-Tweaked Salesletters, Email Copy and Marketing Campaigns – With these Swipe Files you can whip up powerful client-attracting ad campaigns anytime you want, often in just minutes, WITHOUT having to spend hours and hours creating them yourself or paying a professional copywriter thousands or even tens of thousands dollars to write them for you…all the work has already been DONE FOR YOU. Every great marketer relies on the power of their own secret swipe file of ads PROVEN to make sales, and I'm handing you mine. These swipe files alone are worth more than the cost of the entire program.
- Stockpile of Process Video Tutorials To Train Someone Working for You On All The Nitty-Gritty Procedures and Systems – When someone gets hired at Starbucks or McDonalds they get handed a step-by-step procedures manual or video of exactly what their job is and exactly how to do, making it so simple even a sixth grader could do the work
2 Day "$500K and Beyond" Marketing Workshop and Mastermind- As a VIP Platinum Member you're personally invited to Las Vegas on Friday February 18th and Saturday February 19th where you'll meet with myself and a small handful of other success minded fitness entrepreneurs for two days of intensive marketing training, good times and maybe even a little debauchery and indulgence.
Any Info Products of Mine You Don't Currently Have – Currently I have about a entire arsenal of business building products for trainers that sell for a pretty handsome lump sum… actually about double the entire cost of The Platinum VIP Program … just let my support staff know of any of my products you don't currently have and they'll promptly send them to you as a Platinum VIP Member
