No one likes a pushy salesman, in fact I'd argue that besides terrorists and child molesters, pushy salesman are one of the most hated species to dwell our earth. (…)

One thing I find myself constantly knockin' my damn head against the wall over is all the little things I try in business that don't work out. (…)

Have you ever wondered how to make direct mail realy work for your fitness business? How to stand out from all the other mail and get yours read?

My buddy Big Mike has the answer. (…)

Recently I had a chance to interview Pete Brady. (…)

When someone lands on your website you have very little time to get their attention and pull them head first into your copy. (…)

This is a fitness marketing interview with Amanda Vogel. Amanda, who are you, and what do you do? (…)

You may look at this list and say to yourself "Hey, these don't look like the typical topics and resources that are on other fitness business websites!" That's because they aren't…
When everyone in an industry does the same thing that's called market incest. (…)

Today just about every fitness business owner has a website, as they should. But let me ask you…
What's the purpose of your website? (…)

To run a successful health and fitness business today requires being an expert in more than one area. (…)

I got into business for myself because I wanted to be the master of my own destiny, work my own hours, and make a comfortable amount of money. (…)

Fighting is tough enough… but marketing your mixed martial arts business doesn't have to be… in fact, efectively marketing your MMA business or studio is the EASIEST way to get lots of new business fast. (…)

Don't let your personal training business stress you out
Are you a personal trainer who feels like your life has been stolen by your business? (…)

 By guest author Logan Strain
One of the problems of modern marketing is that people are just too jaded. (…)

  By guest author Logan Strain
There’s an old truism about marketing that goes: you always waste half of your marketing budget, but you never know which half. 
This applies to most  health and fitness businesses because too many try a scattershot approach to marketing, trying to be all things to all people, or worse yet, think that “brand awareness” is all it takes to reel in the clients. (…)

 By guest author Logan Strain
I want you think a little bit about the difference between how money flows between family and friends and how it flows between businesses and organizations.  If you go out to dinner and your friend picks up the tab, no problem, you’ll just pay next time (not that anyone is keeping track, of course.)  If a college kid needs some money for books or food, their hard-working parents are usually happy to fork it over. (…)

By guest author Logan Strain
Fitness Marketing is all about getting new clients, and usually it’s exhausting work.  But what if I told you there was one technique that was as close to a shortcut towards getting
several new clients as a marketer could hope for? (…)

One of the best directors in Hollywood today is Paul Thomas Anderson.  His films include Hard Eight, Boogie Nights, Magnolia, Punch Drunk Love, and the new highly acclaimed There Will Be Blood… all killer films which P.T. (…)

Here is an easy and quick way that just about anyone can use to build a service based business real fast… especially a personal training business. (…)

Here's an interview I did with Patrick Rigsby. When it comes to creating fitness business systems that bring in large amounts of revenue on autopilot, Patrick probably knows more than anyone. (…)

 
  By guest author Logan Strain
If own a local personal training business or health club and a website, you already know the challenges of trying to draw traffic from your general geographic area. (…)

When it comes to marketing, sales and persuasion James May is true master. (…)

One of the best personal trainer marketing and health club marketing strategies and one THE BEST ways to bring in loads of new clients is through the effective use of testimonials. (…)

One of the most important questions the health and fitness entrepreneur should ask themselves whenever considering a new project or business venture is "How does this fit into my life?"
Whether you own a health club, a personal training business or you're a mixed martial arts instructor, the main purpose of your business should be to enhance freedom and happiness. (…)

By guest author Logan Strain
A lot of businesses will say that they get the majority of their new business from referrals, but when you ask them how often they ask for referrals, they often come up silent.  This means that they have made the common mistake of thinking that referrals should be organic, and bluntly asking for referrals might be too forward.  Really, though, there are some easy times to directly ask for referrals without harming the delicate business-customer relationship. (…)

 By guest author Logan Strain

Step number one towards squeezing the most productivity possible out of every day is keeping a time log.  This means for seven days, you should keep track of how you spend your time.  Record how long it takes you to get ready in the morning, track how many minutes you spend eating breakfast, clock your commute, etc.  It sounds like it might be tedious to log every single minute of your day, but by the second day it will feel totally natural.  At the end of the week, add up every activity 
If you are like most people, you will be shocked by how your time is distributed. (…)

What are you good at?
What are you passionate about?
What are your highest 5 values?
What brings in the most revenue in your business? (…)

Multi-tasking is about the biggest waste of time I can think of for the small business owner. (…)

Here's my quick rant on fitness marketing. (…)

These Personal Training Marketing strategies will have you blowing away your competition in no time… because most of them will never discover these little know secrets, tips, tricks and principles…
Does your personal fitness training business operating at a level of financial success you know it desrerves to? (…)

Attention: Health Club Gym and Fitness Center Owners
This could be the most important website you ever visit in your life. (…)

We've all known them. The guy who's great at what he does, but because he cares too much about what people think of him he achieves little success. (…)

Here's a Myspace strategy that works extremely well and can get you many new clients for your personal fitness training business. (…)

Here are the mistakes most personal trainers and fitness business owners make (I made most of these mistakes myself for years) which keeps them stuck like a hamster in a wheel of 10 hour days, feeling stressed out and overwhelmed, and never being able to get ahead. (…)

Enjoy our growing library of audio interviews with various experts on marketing, sales, business and time management for your health and fitness biz:
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Rocco Castellano on Fitness Publicity- How To Get Publicity For a Personal Training Business audio interview - To listen click here
Love him or hate him, Rocco Castellano is an ex-mafia kid turned "fitness celebrity"… even though I don't think he likes to be called that… in fact he's know as the "anti-fitness" guru… but the bottom line is he's turned himself into a celebrity. (…)

I am here with Scott Colby.  Scott, who are you and what do you do? (…)

I am here with Scott Colby.  Scott, who are you and what do you do? (…)

This interview is from December of 2006, keep in mind SEO and Internet Marketing is always changing so validate any of these techniques before using them. (…)

Chris McCombs (CM): Okay. I’m here with Michael George. Michael, can you tell us who you are what you do?
Michael George (MG): Yeah. My name is Michael George. (…)

Chris McCombs (CM): Hi, Tony. How're you doing today?
Tony Avilez (TA): I'm doing fantastic, Chris, how about yourself?
CM: I'm doing excellent. (…)

Chris McCombs (CM): I’m here with William Tiller. Bill, who are you and what is it that you do? (…)

Chris McCombs (CM): All right, I am here with Geovanni Derice.  Geovanni, who are you and what do you do? (…)

Chris McCombs (CM): I'm here with Bob Glasgow. Bob, who are you and what do you do? (…)

Chris McCombs (CM):  I am here with Alan Cohen; Alan who are you and what do you do? (…)

Chris McCombs (CM):  Josh, who are you and what do you do? (…)

It is very important to have rituals set in place every work day that allows you to get the things done that you need to get done in your health club or personal training business.  There should be scheduled blocks of work time and scheduled blocks recovery time.  Just like in weight lifting, a muscle needs to be worked, and then a period of recovery needs to be allowed for that muscle to get stronger, before the next workout, the same is true for work in the business life.  I schedule blocks of time of 90 to 120 minutes of intensely focused work time, where I will focus usually on a particular task with short breaks in between those periods of time.  These short breaks are usually anywhere from 15 minutes to an hour.  Here is an example of my current daily rituals. (…)

Chris McCombs (CM): Brian, who are you and what do you do?
Brian Grasso (BG): Well, Chris, I guess I’m currently the CEO and founder of the International Youth Conditioning Association. (…)

Chris McCombs (CM):  Kevin, who are you and what do you do?
Kevin Gianni (KG): Hey, Chris, how you doing? I am Kevin Gianni. (…)

Chris McCombs (CM): I'm here with Donna Fisher. Hi Donna. Can you tell us a little bit about who you are and what you do?
Donna Fisher (DF): Okay, great. (…)

Here's an interview I did with Pat Necerato on Marketing a Personal Training Business

CM: Hey, Pat, can you tell us a little bit about what you do? (…)

Chris McCombs (CM): Tom, who are you and what do you do? (…)