I've noticed a lot of people in our industry write copy that is WAY too hypey, especially in their headlines. It's literally scaring the prospects away cold. BIG PROBLEM when you're marketing personal fitness training or ANYTHING for that matter.

So I asked Michel Fortin about what fitness professionals should to NOT sound hypey in their salescopy. Here's what he said…

Have you ever wondered how to make direct mail realy work for your fitness business? How to stand out from all the other mail and get yours read?

My buddy Big Mike has the answer. (…)

Recently I had a chance to interview Pete Brady. (…)

I was lucky to get an audio interview with Pete Brady about how personal trainers and fitness professionals can use direct mail strategies to dramatically increase their income and leverage their time. (…)

Recently I asked one of the best copywriters in the world Michel Fortin how busy personal trainers and fitness professionals could become better copywriters if they only had 30 minutes a day to work at it. If we really want to be successful in our fitness business and become personal training marketing experts than we're definitely gonna want to get pretty good at the art of copywriting.

Here's his exact answer word for word…

This is a fitness marketing interview with Amanda Vogel. Amanda, who are you, and what do you do? (…)

Building links is one of the best strategies at this time for increasing your rankings in the search engines, especially if those are high-quality, relevant links and you're adding value to the web. (…)

You may look at this list and say to yourself "Hey, these don't look like the typical topics and resources that are on other fitness business websites!" That's because they aren't…
When everyone in an industry does the same thing that's called market incest. (…)

Today just about every fitness business owner has a website, as they should. But let me ask you…
What's the purpose of your website? (…)

I got into business for myself because I wanted to be the master of my own destiny, work my own hours, and make a comfortable amount of money. (…)

Here's an interview I did with Patrick Rigsby. When it comes to creating fitness business systems that bring in large amounts of revenue on autopilot, Patrick probably knows more than anyone. Plus he's a down-to-earth good ole' boy from Kentucky which makes him a fun guy to talk to…

Recently fitness information marketer Craig Ballantyne, creator of the Turbulence Training Program answered a few questions for me about how health and fitness professionals can create and market their own information products. (…)

What are you good at?
What are you passionate about?
What are your highest 5 values?
What brings in the most revenue in your business? (…)

Here's my quick rant on fitness marketing. (…)

Here are the mistakes most personal trainers and fitness business owners make (I made most of these mistakes myself for years) which keeps them stuck like a hamster in a wheel of 10 hour days, feeling stressed out and overwhelmed, and never being able to get ahead. (…)

Here's a fitness business and personal training internet marketing interview I did with one of the top people in the health and fitness marketing industry Allen Hill
Chris McCombs: All right, I’m here with Allen Hill. (…)

Here's a Fitness Sales Interview with Andy Miller on how personal trainers, fitness trainers and fitness professionals can create better selling systems to convert more prospects into clients. (…)

If you're a personal trainer and you want to make six figures working only a few hours a day… than you better read this… because if this one-time homeless ex-convict can do it… ANYONE can… but before you read any further I want to warn you… this website may be disturbing if you're easily offended or if you think the "old" way of building a training business still works…

 “After Stress Led Him to Short Stay In Jail, Overworked, Frustrated Fitness Professional Finally Stumbles Onto A Radically Unorthodox Approach To Exploding Business That Is So Insanely Successful, It Will Triple Your Income And Cut Your Work Hours in Half…”

Following his incarceration and near collapse from the exhaustion of putting in non-stop long hours while barely making enough to pay his bills, Chris McCombs went on to build a thriving personal training business while working only a few hours a day…

Finally, he has compiled his "secrets" and is spilling his guts in this controversial, no-holds barred website that will show you how to build a strong six-figure income as a personal fitness trainer while only working part time hours…
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From Chris McCombs
Personal Trainer, Marketing Outlaw, Biker
Orange County, CA
11:17am
 
Dear Friend,
The sad fact is most personal trainers and fitness professionals grind away working long hours, day in and day out with seemingly no end in sight… And to make matters worse most only achieve moderate financial success if any at all… they're too busy dealing with their clients needs, managing the schedule, putting out fires, responding to e-mails, returning phone calls, doing the never ending stream of busy work and worrying about how in the world they're gonna get new clients…
They are completely missing out on what it really takes to grow a successful business while still having a life… I did this same thing for years in my personal training business…
If you don't know my story yet, what I'm about to tell you may change the rest of your career as a fitness professional — forever. (…)