A lot of trainers have been wondering about how the economy will impact the personal training industry.
My answer to that is that it's only going to effect you as much as you allow it to effect you. If you're diligent in your marketing and you market to the affluent, people who really don't worry about the economy, the gas price is too much, then your business should be fine.
In fact, if you market your business properly it should continue grow, no matter what the economic climate.
I know my business keeps growing and I know lots of trainers whose businesses are growing during this time when a lot of people are worried about the economy, worried about gas and worried about going broke and having th get a regular job.
All growth, whether personally or in business, is going to happen just outside a level of where you are comfortable with. (…)
In ALL of your fitness marketing efforts it's important to make your prospects feel understood… and here's why…
People want to buy from other people… not so much from a companies… but from people… and they want to buy from …
People want a magic bullet and easy, quick, magical solution to their problems. They don't want to do hard work, they don't want something that's going to take a long time, they don't want to have to put in a lot of effort. They just basically want to snap their fingers and have the results. The more that you can ethically and honestly position your service from this standpoint, the much higher that your response is going to be.
Now, when…
Recently I bought a brand new 2008 Harely Davidson Soft Tail Cross Bones. I can get a little obsessive about my businesses… constantly thinking about ways to improve them… ways to get
more clients… ways to make more money. Going for a ride is extremely meditative for me. It's one place I can completely shut off ANY thoughts about my business and be 100% in the moment. It's important for me to mentally escape my businesses once in awhile so when I return to them I'm able to give it everything I've friggin' got. Every time I take my Harley for ride it's like going on a mini vacation… I always return refreshed and in a better mental state.
When I was at the Harley dealer purchasing my new bike it was pretty cool to see some of the sales tactics they used.
As a fitness marketer, which is what you REALLY are if you own a fitness or personal training business, there are number of tools you’re gonna want to have in your arsenal. (…)
In most personal training businesses there are some common problems and frustrations that most of us run into once we reach a level of moderate success. These are like our rights of passage and how we deal with them determines not only how successful we'll be but how much we'll enjoy our career. And I don't know about you, but I don't care how much money I make if I don't enjoy what I'm doin' it ain't worth it… period.
To achieve any level of success in life there's gonna be hurdles, problems and disappointments. Accepting this fact is the first part of overcoming these little conundrums as they pop up, and believe me they pop up, especially as you become more and more successful.
One of my favorite authors Eckhart Tolle says that life is "One damned thing after another" I keep this on sticky note on my desk so I don't get too irked every time time one of these damn things pops up. Sometime I have a low "irk factor" so some constant reminding helps.
I'm just going to go through these real quickly…
One thing I find myself constantly knockin' my damn head against the wall over is all the little things I try in business that don't work out. (…)
Have you ever wondered how to make direct mail realy work for your fitness business? How to stand out from all the other mail and get yours read?
My buddy Big Mike has the answer. (…)
Recently I grilled a few direct response and fitness marketing experts about opt-in strategies for different personal training sites. (…)
Recently I was grilling famous copywriter Michel Fortin about creating fitness site opt-ins. (…)
The first thing we need understand as fitness business owners and marketers is that our prospect doesn't believe us (and they don't necessarily want to believe us, because that means they'll end up spending money). (…)
How your fitness business, product or service is perceived by your customer, not the actual product or service itself, is what determines how much you'll be able to charge. (…)
Recently I had a chance to interview Pete Brady. (…)
When someone lands on your website you have very little time to get their attention and pull them head first into your copy. We are inundated with what a constant stream of marketing messages that we have to duck and avoid just to make it through our day.
Between the TV, radio, newspapers, internet, mail, e-mail, solicitors, billboards and people trying to get us in their MLM downline, the load of messages is enough to make your head spin.
We are conditioned to avoid all these messages, because if we…
As human beings, we all naturally crave attention.
I remember early one morning; I was training two women in their mid-twenties. (…)
On your website, or other fitness marketing pieces, if you really want to attract a lot of qualified prospects, you need to know exactly who your ideal client is.
For starters, you'll want to know things like:
Are they male or female? (…)
This is a fitness marketing interview with Amanda Vogel. Amanda, who are you, and what do you do? (…)
You may look at this list and say to yourself "Hey, these don't look like the typical topics and resources that are on other fitness business websites!" That's because they aren't…
When everyone in an industry does the same thing that's called market incest. (…)
I heard an awesome interview the other day with the late, great Gary Halbert. Gary is one of the best marketers of all time and he turned out some pretty wild copy. I was listening to an interview that Michel Fortin did with him. (…)
To run a successful health and fitness business today requires being an expert in more than one area. (…)
I got into business for myself because I wanted to be the master of my own destiny, work my own hours, and make a comfortable amount of money. (…)
