15 Personal Training Business Mistakes

One thing I find myself constantly knockin' my damn head against the wall over is all the little things I try in business that don't work out. (…)

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Create Massive Value and Income Out of Thin Air

How your fitness business, product or service is perceived by your customer, not the actual product or service itself, is what determines how much you'll be able to charge. (…)

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Direct Mail Marketing for Personal Trainers

Recently I had a chance to interview Pete Brady. (…)

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Pete Brady Audio Interview on Direct Mail Strategies for Personal Trainers

I was lucky to get an audio interview with Pete Brady about how personal trainers and fitness professionals can use direct mail strategies to dramatically increase their income and leverage their time. (…)

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Creating a Great Headline

When someone lands on your website you have very little time to get their attention and pull them head first into your copy. We are inundated with what a constant stream of marketing messages that we have to duck and avoid just to make it through our day.

Between the TV, radio, newspapers, internet, mail, e-mail, solicitors, billboards and people trying to get us in their MLM downline, the load of messages is enough to make your head spin.

We are conditioned to avoid all these messages, because if we…

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How To Become a Better Copywriter in 30 Minutes a Day

Recently I asked one of the best copywriters in the world Michel Fortin how busy personal trainers and fitness professionals could become better copywriters if they only had 30 minutes a day to work at it. If we really want to be successful in our fitness business and become personal training marketing experts than we're definitely gonna want to get pretty good at the art of copywriting.

Here's his exact answer word for word…

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Make Your Appointment Book Look Like That of The Quack Doc To The Stars

Have you ever been to an in-demand doctor, psychologist, dentist, or lawyer? 
Have you noticed that they are only taking appointments for certain hours of the week? (…)

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7 Steps To Becoming a Successful Fitness Writer

This is a fitness marketing interview with Amanda Vogel. Amanda, who are you, and what do you do? (…)

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Quick and Easy Way To Build a Successful Health and Fitness Business

Here is an easy and quick way that just about anyone can use to build a service based business real fast… especially a personal training business. (…)

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Patrick Rigsby on Marketing and Systemizing Your Health and Fitness Business

Rigsby.jpgHere's an interview I did with Patrick Rigsby. When it comes to creating fitness business systems that bring in large amounts of revenue on autopilot, Patrick probably knows more than anyone. Plus he's a down-to-earth good ole' boy from Kentucky which makes him a fun guy to talk to…

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James May of Marketing Velocity on Marketing, Sales and Persuasion

When it comes to marketing, sales and persuasion James May is true master. (…)

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Market or Die…Your Business That Is…

Here's my quick rant on fitness marketing. (…)

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But What Will They Think?

We've all known them. The guy who's great at what he does, but because he cares too much about what people think of him he achieves little success. (…)

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Fitness Business Audio and Video

Audio
Enjoy our growing library of audio interviews with various experts on marketing, sales, business and time management for your health and fitness biz:

Clay Collins on Evil Blogging and StumbleUpon Marketing - Blogging and StumbleUpon For Fitness Professionals - to listen click here
Clay is an evil markeing genius and in this interview he show you how to gets massive amounts of traffic to your blog and website, the guy is sick

Scott Tousignant on Using Twitter To Build Your Fitness Business - Marketing on Twitter audio interview - to listen click here
Scott "Fit Bastard" Tousignant shows you how to market your business on Twitter, how to create a persona for your market and how to get traffic from blogs

Craig Ballantyne on Building Your Fitness Information Business Empire - Fitness Info Products audio interview - to listen click here
Craig Ballantyne is one of the most successful fitness info marketers around. (…)

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Scott Colby on Marketing Fitness Boot Camps

I am here with Scott Colby.  Scott, who are you and what do you do? (…)

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Scott White on Fitness Internet Marketing and SEO

This interview is from December of 2006, keep in mind SEO and Internet Marketing is always changing so validate any of these techniques before using them. (…)

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Tony Avilez on Fitness Marketing and Info Products

 

Chris McCombs (CM): Hi, Tony. How're you doing today?
Tony Avilez (TA): I'm doing fantastic, Chris, how about yourself?
CM: I'm doing excellent. (…)

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Brian Grasso on Using Speaking to Market Your Fitness Business

Chris McCombs (CM): Brian, who are you and what do you do?
Brian Grasso (BG): Well, Chris, I guess I’m currently the CEO and founder of the International Youth Conditioning Association. (…)

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Donna Fisher on Using Speaking to Market Your Fitness Business

Chris McCombs (CM): I'm here with Donna Fisher. Hi Donna. Can you tell us a little bit about who you are and what you do?
Donna Fisher (DF): Okay, great. (…)

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Pat Necerato on Marketing Your Personal Training

Here's an interview I did with Pat Necerato on Marketing a Personal Training Business

CM: Hey, Pat, can you tell us a little bit about what you do? (…)

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Allen Hill on Health and Fitness Internet Marketing

Here's a fitness business and personal training internet marketing interview I did with one of the top people in the health and fitness marketing industry Allen Hill
Chris McCombs: All right, I’m here with Allen Hill. (…)