A lot of trainers have been wondering about how the economy will impact the personal training industry.
My answer to that is that it's only going to effect you as much as you allow it to effect you. If you're diligent in your marketing and you market to the affluent, people who really don't worry about the economy, the gas price is too much, then your business should be fine.
In fact, if you market your business properly it should continue grow, no matter what the economic climate.
I know my business keeps growing and I know lots of trainers whose businesses are growing during this time when a lot of people are worried about the economy, worried about gas and worried about going broke and having th get a regular job.
All growth, whether personally or in business, is going to happen just outside a level of where you are comfortable with. (…)
In ALL of your fitness marketing efforts it's important to make your prospects feel understood… and here's why…
People want to buy from other people… not so much from a companies… but from people… and they want to buy from …
As a fitness marketer, which is what you REALLY are if you own a fitness or personal training business, there are number of tools you’re gonna want to have in your arsenal. (…)
In most personal training businesses there are some common problems and frustrations that most of us run into once we reach a level of moderate success. These are like our rights of passage and how we deal with them determines not only how successful we'll be but how much we'll enjoy our career. And I don't know about you, but I don't care how much money I make if I don't enjoy what I'm doin' it ain't worth it… period.
To achieve any level of success in life there's gonna be hurdles, problems and disappointments. Accepting this fact is the first part of overcoming these little conundrums as they pop up, and believe me they pop up, especially as you become more and more successful.
One of my favorite authors Eckhart Tolle says that life is "One damned thing after another" I keep this on sticky note on my desk so I don't get too irked every time time one of these damn things pops up. Sometime I have a low "irk factor" so some constant reminding helps.
I'm just going to go through these real quickly…
No one likes a pushy salesman…
…in fact I'd argue that besides terrorists and child molesters, pushy salesman are one of the most hated species to dwell our earth. I personally avoid them like the plague and cut them off at the very first chance I get… I'll admit, sometimes I can be pretty damned rude to them and it ticks my wife off a little when I tell these guys where they can stick it, but ironically, if you're in the fitness business, you NEED to be good at sales… just not THAT kind of sales.
Let's face if, whenever anyone tries to talk us into something or tries to get us to change our point of view about something it makes us go on the defensive BIG TIME, and the more they push, the more we resist, it's human nature.
We need to keep this at the forefront of our thoughts when were constructing our own personal sales approach. In fact, I suggest an approach that is almost on the complete other end of the spectrum… it's called consultative selling and works like friggin' gang busters when done correctly…
One thing I find myself constantly knockin' my damn head against the wall over is all the little things I try in business that don't work out. (…)
Recently I grilled a few direct response and fitness marketing experts about opt-in strategies for different personal training sites. (…)
Recently I was grilling famous copywriter Michel Fortin about creating fitness site opt-ins. (…)
The first thing we need understand as fitness business owners and marketers is that our prospect doesn't believe us (and they don't necessarily want to believe us, because that means they'll end up spending money). (…)
How your fitness business, product or service is perceived by your customer, not the actual product or service itself, is what determines how much you'll be able to charge. (…)
Recently I had a chance to interview Pete Brady. (…)
When someone lands on your website you have very little time to get their attention and pull them head first into your copy. We are inundated with what a constant stream of marketing messages that we have to duck and avoid just to make it through our day.
Between the TV, radio, newspapers, internet, mail, e-mail, solicitors, billboards and people trying to get us in their MLM downline, the load of messages is enough to make your head spin.
We are conditioned to avoid all these messages, because if we…
You really never know who you're going to meet on the Internet when it comes to attracting new clients for your personal training business. Especially on Craiglist…
A few years ago, I got an e-mail from someone who had seen an ad of mine. (…)
This is a fitness marketing interview with Amanda Vogel. Amanda, who are you, and what do you do? (…)
Today just about every fitness business owner has a website, as they should. But let me ask you…
What's the purpose of your website? (…)
Well known copywriter and internet marketer Yanik Silver critiqued one of my personal training sites back in August of 07'. (…)
Don't let your personal training business stress you out
Are you a personal trainer who feels like your life has been stolen by your business? (…)
One of the best directors in Hollywood today is Paul Thomas Anderson. His films include Hard Eight, Boogie Nights, Magnolia, Punch Drunk Love, and the new highly acclaimed There Will Be Blood… all killer films which P.T. (…)
Here is an easy and quick way that just about anyone can use to build a service based business real fast… especially a personal training business. (…)
Here's an interview I did with Patrick Rigsby. When it comes to creating fitness business systems that bring in large amounts of revenue on autopilot, Patrick probably knows more than anyone. Plus he's a down-to-earth good ole' boy from Kentucky which makes him a fun guy to talk to…
