July 22, 2008

Overcoming The Fear That Goes With Growing a Successful Fitness Business

All growth, whether personally or in business, is going to happen just outside a level of where you are comfortable with. (…)

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June 3, 2008

Street Level Sales Tactics Fitness Professionals Need To Know

Recently I bought a brand new 2008 Harely Davidson Soft Tail Cross Bones. (…)

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May 15, 2008

Arsenal and Allies for the Successful Fitness Marketer

 
As a fitness marketer, which is what you REALLY are if you own a fitness or personal training business, there are number of tools you’re gonna want to have in your arsenal. (…)

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May 8, 2008

Dealing With Common Personal Training Business Frustrations

In most personal training businesses there are some common problems and frustrations that most of us run into once we reach a level of moderate success. (…)

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April 29, 2008

How To Sell Personal Training Services… The Easy Way

No one likes a pushy salesman, in fact I'd argue that besides terrorists and child molesters, pushy salesman are one of the most hated species to dwell our earth. (…)

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April 28, 2008

15 Personal Training Business Mistakes

One thing I find myself constantly knockin' my damn head against the wall over is all the little things I try in business that don't work out. (…)

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April 16, 2008

How To Not Sound Hypey in Your Headlines

I've noticed a lot of people in our industry write copy that is WAY too hypey, especially in their headlines. It's literally scaring the prospects away cold. (…)

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April 15, 2008

Stealth Fitness Marketing with Tear Sheets

Have you ever wondered how to make direct mail realy work for your fitness business? How to stand out from all the other mail and get yours read?

My buddy Big Mike has the answer. (…)

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March 13, 2008

Creating Opt-ins For Your Fitness Site…

Recently I was grilling famous copywriter Michel Fortin about creating fitness site opt-ins. (…)

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March 3, 2008

Direct Mail Marketing for Personal Trainers

Recently I had a chance to interview Pete Brady. (…)

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February 21, 2008

Oh Yeah, Well I'm a Movie Star

As human beings, we all naturally crave attention.   
I remember early one morning; I was training two women in their mid-twenties. (…)

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February 13, 2008

Here's a List of Recommended Fitness Business Building Resources, Weapons and Tools

You may look at this list and say to yourself "Hey, these don't look like the typical topics and resources that are on other fitness business websites!" That's because they aren't…
When everyone in an industry does the same thing that's called market incest. (…)

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February 7, 2008

How To Build a Successful Fitness Business

To run a successful health and fitness business today requires being an expert in more than one area. (…)

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February 6, 2008

Personal Trainer Business Strategies – Personal Fitness Training Sales Ideas

Don't let your personal training business stress you out
Are you a personal trainer who feels like your life has been stolen by your business? (…)

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The Health and Fitness Sales Copy Tactic of Bullets

 By guest author Logan Strain
While marketing to potential new customers, it is always important to remember that, in many ways, they are a lot like you.  They only have so many hours a day, they have a lot they want to get done, and they want to get as much free time as they can. (…)

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February 5, 2008

There Will Be Marketing

One of the best directors in Hollywood today is Paul Thomas Anderson.  His films include Hard Eight, Boogie Nights, Magnolia, Punch Drunk Love, and the new highly acclaimed There Will Be Blood… all killer films which P.T. (…)

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February 4, 2008

Quick and Easy Way To Build a Successful Health and Fitness Business

Here is an easy and quick way that just about anyone can use to build a service based business real fast… especially a personal training business. (…)

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February 1, 2008

Port Mort on Health and Fitness Sales Systems

Paul, who are you and what do you do? (…)

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January 31, 2008

Patrick Rigsby on Marketing and Systemizing Your Health and Fitness Business

Here's an interview I did with Patrick Rigsby. When it comes to creating fitness business systems that bring in large amounts of revenue on autopilot, Patrick probably knows more than anyone. (…)

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Craig Ballantyne on Marketing Health and Fitness Information Products

Recently fitness information marketer Craig Ballantyne, creator of the Turbulence Training Program answered a few questions for me about how health and fitness professionals can create and market their own information products. (…)

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January 30, 2008

James May of Marketing Velocity on Marketing, Sales and Persuasion

When it comes to marketing, sales and persuasion James May is true master. (…)

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Quick and Easy Testimonial Video Marketing

One of the best personal trainer marketing and health club marketing strategies and one THE BEST ways to bring in loads of new clients is through the effective use of testimonials. (…)

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January 25, 2008

Why The Hell Would I Do That?

What are you good at?
What are you passionate about?
What are your highest 5 values?
What brings in the most revenue in your business? (…)

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January 24, 2008

Multi-tasking Sucks…

Multi-tasking is about the biggest waste of time I can think of for the small business owner. (…)

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Market or Die…Your Business That Is…

Here's my quick rant on fitness marketing. (…)

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Personal Fitness Training Marketing Strategies, Techniques, Ideas and Tips

These Personal Training Marketing strategies will have you blowing away your competition in no time… because most of them will never discover these little know secrets, tips, tricks and principles…
Does your personal fitness training business operating at a level of financial success you know it desrerves to? (…)

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Health Club Marketing Strategies That Will Bring In New Gym Members Like Hoards of Cattle…

Attention: Health Club Gym and Fitness Center Owners
This could be the most important website you ever visit in your life. (…)

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But What Will They Think?

We've all known them. The guy who's great at what he does, but because he cares too much about what people think of him he achieves little success. (…)

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January 22, 2008

Seven Tips For Marketing Your Health and Fitness Business on Craigslist

Here are a few quick tips regarding how to use Craigslist to really boost the amount of prospects who are flown into your funnel for your personal training business:                                   
1.  Outsource the posting of Craigslist to someone else.  Have this person systematically do your posts on a set schedule and send you an e-mail receipt of the post.  Not sure the current rules on this but I'm sure there's a loophole. (…)

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January 20, 2008

The 5 Mistakes Health and Fitness Business Owners Make and How To Avoid Them

Here are the mistakes most personal trainers and fitness business owners make (I made most of these mistakes myself for years) which keeps them stuck like a hamster in a wheel of 10 hour days, feeling stressed out and overwhelmed, and never being able to get ahead. (…)

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January 18, 2008

Video Library

Here you'll find a find a growing list of video tutorials on marketing, sales, systems and time management strategies for dominating your local market and making more money in less time. (…)

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January 16, 2008

Health and Fitness Business Interviews

Enjoy our growing library of audio interviews with various experts on marketing, sales, business and time management for your health and fitness biz:

Rocco Castellano on Fitness Publicity- How To Get Publicity For a Personal Training Business audio interview - To listen click here
Love him or hate him, Rocco Castellano is an ex-mafia kid turned "fitness celebrity"… even though I don't think he likes to be called that… in fact he's know as the "anti-fitness" guru… but the bottom line is he's turned himself into a celebrity. (…)

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January 15, 2008

Scott Colby on Fitness Marketing with Teleseminars

I am here with Scott Colby.  Scott, who are you and what do you do? (…)

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Scott Colby on Marketing Fitness Boot Camps

I am here with Scott Colby.  Scott, who are you and what do you do? (…)

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Michael George on How To Become a Celebrity Trainer

Chris McCombs (CM): Okay. I’m here with Michael George. Michael, can you tell us who you are what you do?
Michael George (MG): Yeah. My name is Michael George. (…)

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Geovanni Derice on Time Management and Fitness Sales and Marketing

 

Chris McCombs (CM): All right, I am here with Geovanni Derice.  Geovanni, who are you and what do you do? (…)

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Tax Strategies For Health, Fitness and Wellness and Business Owners

Chris McCombs (CM): I'm here with Bob Glasgow. Bob, who are you and what do you do? (…)

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Alan Cohen on Direct Marketing in the Fitness Industry

Chris McCombs (CM):  I am here with Alan Cohen; Alan who are you and what do you do? (…)

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January 14, 2008

Joshua Carter on Fitness Marketing with Direct Mail

Chris McCombs (CM):  Josh, who are you and what do you do? (…)

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My Daily Ritiuals For Getting Stuff Done and Living A Balanced Life

It is very important to have rituals set in place every work day that allows you to get the things done that you need to get done in your health club or personal training business.  There should be scheduled blocks of work time and scheduled blocks recovery time.  Just like in weight lifting, a muscle needs to be worked, and then a period of recovery needs to be allowed for that muscle to get stronger, before the next workout, the same is true for work in the business life.  I schedule blocks of time of 90 to 120 minutes of intensely focused work time, where I will focus usually on a particular task with short breaks in between those periods of time.  These short breaks are usually anywhere from 15 minutes to an hour.  Here is an example of my current daily rituals. (…)

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Brian Grasso on Using Speaking to Market Your Fitness Business

Chris McCombs (CM): Brian, who are you and what do you do?
Brian Grasso (BG): Well, Chris, I guess I’m currently the CEO and founder of the International Youth Conditioning Association. (…)

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Fitness Marketing Tips From Kevin Gianni

Chris McCombs (CM):  Kevin, who are you and what do you do?
Kevin Gianni (KG): Hey, Chris, how you doing? I am Kevin Gianni. (…)

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January 11, 2008

Donna Fisher on Using Speaking to Market Your Fitness Business

Chris McCombs (CM): I'm here with Donna Fisher. Hi Donna. Can you tell us a little bit about who you are and what you do?
Donna Fisher (DF): Okay, great. (…)

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Pat Necerato on Marketing Your Personal Training

Here's an interview I did with Pat Necerato on Marketing a Personal Training Business

CM: Hey, Pat, can you tell us a little bit about what you do? (…)

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Tom Perkins Interview on Creating Strategic Fitness Business Alliances

Chris McCombs (CM): Tom, who are you and what do you do? (…)

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January 10, 2008

Allen Hill on Health and Fitness Internet Marketing

Here's a fitness business and personal training internet marketing interview I did with one of the top people in the health and fitness marketing industry Allen Hill
Chris McCombs: All right, I’m here with Allen Hill. (…)

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January 9, 2008

Joe Vitale on Fitness Marketing and Wealth Attraction

Here's an interview I did with Joe Vitale from the DVD 'The Secret' on how to attract more clients, wealth and success through outrageous marketing strategies and using The Law of Attraction
Chris:    All right, I’m here with Joe Vitale.  Joe, what is it that you do? (…)

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Anthony Coyne on Copywriting

Here's an interview I did on Copywriting and Health and Fitness Marketing with Anthony Coyne focused on how small business owners and businesses in the health and fitness industries can get more clients from writing better copy and creating effective lead generation systems. (…)

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Personal Fitness Training Sales Interview with Andy Miller

Here's a Fitness Sales Interview with Andy Miller on how personal trainers, fitness trainers and fitness professionals can create better selling systems to convert more prospects into clients. (…)

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Fitness Marketing Interview with Zach Even-Esh

Here's a transcript of personal fitness trainer marketing interview I di with Zach Even-Esh. Zach is the man when it comes to marketing your fitness business and about the colloest dude around. (…)

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